Key Responsibilities:

• Development and execution of marketing strategy – including commercialization roadmap to deliver growth, profitability, and timely product introduction.
• Identify and characterize market trends and segments for growth opportunities.
• Determine marketing intelligence needs to successfully accomplish in-depth market mapping, and closely monitor key market segments to drive business growth.
• Collaborate with Portfolio Managers/ Commercial teams to ensure the strategy is adapted to market needs and establish aligned pricing and distribution strategies.
• Manage product portfolio, lead product positioning and pricing activities to create and capture value through differentiated product and service offerings.
• Determine the influence of external factors on short- and long-term product demand and develop actionable marketing strategies that increase value and market share.
• Monitor customer needs in target segments, resulting in the development of a clear Voice of Customer perspective for the business.
• Direct promotional campaigns and specific new product launches for the region, including participation in events and other promotional opportunities.
• Manage and execute overall brand strategy.
• Conduct and execute robust segmentation and define opportunities to play and win in the most attractive market segments and key product areas.
• Develop channel strategies that utilizes the most effective and value driven channels.
• Ensure commercial teams have messaging and tools to promote products across multiple stakeholder groups.

Qualification and Experience:

• Technical or Business/ Marketing Degree or similar.
• Extensive experience in a strategic marketing role – in agribusiness, food manufacturing, consumer goods or related industries.
• Strong strategic marketing toolbox.
• Have successfully led task-driven teams and facilitated strategy sessions with all levels of professionals internally and externally.
• Possess solid analytical skills and solution-driven thinking; you utilize a combination of business intelligence data, intuition, and experience in the development of impactful business growth initiatives.

Skills:

• Fluent in English language.
• French would be an advantage.
• Strong aptitude for teamwork.
• Excellent oral and written communication skills.