Marketing Specialist needed at Old Mutual

Job Description

• The Marketing Specialist/ SME will report to the Marketing Lead and play a critical role in executing marketing strategies for the Goals, Rewards, and Digital portfolio.
• The focus will be on driving digital adoption, supporting loyalty programme marketing, and delivering impactful campaigns.
• This role requires strong collaboration with Group Marketing, external agencies, business clusters including OM Bank and cross-functional teams to ensure integrated and effective marketing execution.
• The SME will interact closely with the adviser community and clusters to ensure alignment and engagement. Reporting on outcomes with a commercial lens is key to demonstrating value delivery and ROI.

Key Responsibilities

• Support the Marketing Lead in executing marketing strategies for Rewards, Smart Goals features, and Digital propositions.
• Drive digital adoption initiatives by identifying user challenges in collaboration with digital channel product owners and implementing solutions.
• Collaborate with Channel & Digital Platform teams as well as Group Marketing and Data teams to use data insights for prioritising features and campaigns.
• Create, lead, and deliver go-to-market (marketing & communication) strategies for digital solutions and/or features, functionality as and when the features and functionality lands for the Old Mutual app and web, as well as for the Old Mutual Rewards and Smart Goals propositions.
• Prepare detailed proposals and digital marketing plans to inform decision-making on campaigns and participate in campaign management/decision forums.
• Monitor and analyse campaign performance, ensuring continuous improvement and ROI attribution.
• Work closely with Group Marketing, external agencies, and business units including OM Bank to ensure alignment and integrated delivery.
• Engage with the adviser community to drive awareness and adoption of digital solutions.
• Produce and present campaign outcome reports with a commercial lens for Exco-level forums.
• Ensure marketing execution adheres to budget and governance requirements and sets up the required interaction models, governance forums and stakeholder management structures.
• Sets and achieves KPIs in collaboration with the business.
• Analyses metrics to monitor campaigns and proposition success to better understand why initiatives are working, to identify weak points and areas of improvement.
• Support the marketing lead with high quality reports that document progress against KPI’s and capability build roadmaps etc. of the marketing function.

Required Skills & Experience

• Tertiary qualification in Marketing or related field. At least 5 years of experience in a similar role, preferably in financial services, loyalty programmes and digital channels.
• Strong understanding of digital marketing, loyalty programmes, and customer engagement best practices.
• Experience in data analysis, requirements gathering, and leveraging technology for digital sales. Ability to manage multiple initiatives and deliver under tight timelines.
• Excellent collaboration skills to work across business units, adviser community, and external agencies.
• Strong focus on commercial practice and outcomes of marketing initiatives.
• Excellent written and verbal communication skills
• Business report writing

Skills

• Accounting, Action Planning, Adaptive Thinking, Agile Project Management, Brand Development, Budget Management, Commercial Acumen, Customer-Focused, Data Compilation, Evaluating Information, Executing Plans, Market Analysis, Media Management, Public Relations (PR) Management, Target Market Segmentation

Competencies

• Action Oriented
• Business Insight
• Collaborates
• Communicates Effectively
• Cultivates Innovation
• Drives Results
• Ensures Accountability
• Manages Complexity

Education

• NQF Level 9 – Masters

Closing Date

• 19 December 2025