Measurement & Analytics Expert needed at Welcome Tomorrow
Job title : Measurement & Analytics Expert
Job Location : Western Cape, Cape Town
Deadline : May 26, 2024
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Role Description
We are looking for a Measurement & Analytics expert to enable our clients evaluate and implement relevant measurement solutions for their websites & apps. You will be the go-to person on all challenges related to data collection, visualisation and activation. This includes web analytics (ex: GA4), app analytics (ex: AppsFlyer, Adjust), media tracking (ex: Google Ads, Meta) and martech implementation (ex: CDPs, DMPs). Your missions will encompass the following:
- Ensuring the framing of our clients analytics needs and the definition of their objectives through initial consultations
- Defining custom data roadmaps by selecting the appropriate solutions (data architecture, tools, ETL)
- Implementing or overviewing the technical phase of our clients web & app tracking projects, from gathering requirements to the actual tool implementation, setup and data quality assessments
- Ensuring project management in contact with the client (guaranteeing the progress of missions, planning, testing, delivery) on data collection topics
- Creating and maintaining customised data visualisations with advanced ETL tools into Looker Studio, PowerBI or Tableau
- Sharing your knowledge and know-how with your clients and internally
- Participate in the design and positioning of Welcome Tomorrow’s tech & data offering
- Take part in tech events and customer trainings to grow your skills and represent Welcome Tomorrow
This will be a collaborative role working closely with other team stakeholders (CEO, Paid Media manager, Graphic Designer, Mobile Growth expert)
Qualifications
You have:
- 3+ years of experience working in data & analytics position (client-side, agency or freelancing) with expertise in the following environments:
- Implementing and maintaining web analytics platforms such as Google Analytics 4
- Implementing and maintaining app analytics solutions (ex: Firebase, Adjust, AppsFlyer, Amplitude, Mixpanel)
- Implementing and maintaining paid media tracking solutions (ex: Google Ads and Meta conversion tracking)
- Implementing and maintaining tag management tools such as Google Tag Manager
- Implementing and maintaining ETL & data visualisation tools (Looker Studio, Power BI, Supermetrics…)
- Good understanding of local privacy regulations (ex: South Africa POPIA, Kenya Data Protection Act, Nigeria NDPR)
- Good understanding of the mobile app analytics ecosystem (MMPs, SKAN, SDK implementation)
- Experience working with cross-functional teams to launch integrated marketing campaigns
- Ability to communicate and translate technical issues into simplified language
- Excellent interpersonal and relationship skills to maintain customer relationships
- You have a full English business proficiency
Bonus:
- You have experience working with Notion(ideally, you are Notion Essentials Certified)
- Knowledge of server-side measurement strategies (ex: Meta CAPI or GA4 Measurement Protocol)
- Deep expertise with app analytics deployment and maintenance (we have a lot of App customers!)
- Ability read/write JavaScript, HTML and SQL
How to Apply for this Offer
Interested and Qualified candidates should Click here to Apply Now