Media Strategist -Digital (12945) needed at The South African Broadcasting Corporation

Key Focus areas

• Build data-driven market and brand insights
• Execute Digital media planning, optimisation & audience analysis
• Drive Digital research leadership & commercial insight
• Build Sales innovation, integrated offering, and product customisation
• Develop Digital sales enablement tools and thought leadership

KEY ACCOUNTABILITIES:       

• Develop and present media strategies that are in line with media industry developed communication strategies
• Source relevant and insightful information about the Media landscape.
• Analyze and interpret media and industry development information to maximize sales opportunities for the organization.
• Monitor advertising media and client activity to deliver key learnings, which ensure competitive media strategies
• Assist sales management to develop client-specific strategies including new business acquisition, dropped off business, pricing strategy, and rate cards.
• Extract and analyze information to understand consumer requirements and needs (Both in terms of product/service and brand).
• Develop and present media strategies reflective of the client’s communication strategies.
• Provide tracking of audience viewership information and insights (proactive/reactive)
• Exploring innovative market intelligent – use of bespoke/desktop research tools where necessary
• Define and interpret audience and market value to marketers’ communication objectives
• Develop multimedia planning schedules
• Analyse and provide post campaign information across platforms/clients
• Contribute to brand and market client workshops with provision of insights.
• Assist sales management with client commitment reviews and annual commitment negotiation strategy/planning.
• Collaborate with Trade Marketing in packaging insights for the Trade/industry to build demand generation
• Ensure adherence to SABC policy and procedures
• Establish, manage and maintain positive relationships with all internal and external relationships.
• Forge and manage strategic relationships with the advertising and media industry forums (e.g.: AMASA, AMF etc.) for organizational representation and influence.

REQUIREMENTS:

• National Diploma / Bachelors Degree (NQF 6/7)  in Media/Sales & Marketing/Communications/Advertising related fields
• Minimum 3 years Media sales / Media strategy / Media planning / Strategic planning / Media research experience
• High level of computer literacy (MS Word, PowerPoint, Excel)
• Innovative and also able to use and present analytical data in a creative manner Valid driver’s license
• Knowledge of advertising industry and corporate market
• Strategic Orientated
• Efficiency in the use of industry systems e.g. Looker Studio (used for real-time revenue dashboards) CRM tools (e.g. Hubspot or Pipedrive) to track pipeline and sales activities
• TELMAR, ARIANNA, and ADDYNAMIX, Digital planning tools, etc.
• Good communication (Verbal & written), interpersonal, and presentation skills
• Persuasive, able to influence attitudes and opinions of others, and skillful at negotiating
• Attention to detail
• Analytical and problem-solving ability
• Customer services orientated