Mid–Senior Conceptual Copywriter needed at AfroCentric Group

About the job

• We’re looking for more than just a wordsmith.
• We want a sharp, strategic thinker who understands that great copy doesn’t start with clever lines – it starts with insight, audience empathy and a clear communication challenge to solve.

You’ll thrive in this role if you:

• Are as comfortable cracking campaign ideas as you are writing polished long- and short-form copy.
• Can unpack a brief, spot the strategic gap, and shape an idea that truly answers the need.
• Love partnering with designers, strategists and client leads to build integrated creative solutions.
• Can find the heart of a message and express it clearly, compellingly, and appropriately for the platform.
• Can balance blue-sky thinking with careful crafting – and confidently drive a project from idea to execution.
• Work just as well in a team as you do independently – able to own a concept, drive the thinking, and deliver.

Key Responsibilities

• Interpret creative briefs with a strategic lens, identifying the business problem or communication need before jumping to execution.
• Develop and drive campaign ideas from initial concept through to final rollout – across brand, digital, print, video and social.
• Write across formats and tones – from emotive scripts, positioning lines and campaign messaging, to digital banners, website copy, thought leadership and more.
• Collaborate with designers and strategists to ensure ideas are strong, integrated and insight-led.
• Balance creativity with consistency, ensuring tone and messaging align with brand guidelines while still pushing boundaries.
• Take ownership of your work – proactively managing deadlines, feedback and multiple projects at once.

Key Skills and Experience

• 5–7 years’ copywriting experience in a creative agency, brand studio or similar strategic environment.
• A strong portfolio that demonstrates conceptual thinking, brand storytelling and platform versatility.
• Ability to interpret briefs, extract key insights, and craft ideas that connect with the intended audience.
• Confident in writing across traditional and modern platforms – from brochures, annual reports and long-form content, to social media, web, and video scripts.
• Exceptional command of language, grammar and tone – able to flex writing style based on purpose and audience.
• Skilled at presenting and defending your thinking in a collaborative environment.
• Comfortable working independently or as part of a creative team.
• Bonus: experience in financial services, healthcare, or other complex sectors is a plus (but not essentia