Mr D – Retail Advertising Team Lead needed at takealot.com

Your responsibilities will include:

• Own, develop, and implement comprehensive advertising strategies that align with the company’s tertiary revenue goals, incorporating the latest technologies and innovative approaches.
• Manage third-party supplier relationships and work closely with the supplier teams to deliver on Mr D’s advertising goals and agreements.
• Lead and manage the advertising team, overseeing all projects from conception to completion, ensuring they align with brand standards and industry regulations.
• Collaborate cross-departmentally to ensure a cohesive and consistent focus aligned with the advertising and revenue objectives across sales, analytics, product, engineering, and advertising teams. This includes supporting account management teams with troubleshooting advertising issues, and optimizing partners’ advertising ROI.
• Efficiently allocate resources to maximize ROI on advertising campaigns and manage the optimization of the Mr D advertising inventory.
• Analyze market trends, competitor activities, and advertising asset performance to identify growth opportunities and inform decision-making. This includes strategic and market analysis of the online advertising sector in South Africa.
• Build insights into trends and opportunities within Mr D’s Advertising business, assisting in building advertising budgets, forecasts, sales team targets, and performing ad hoc analysis to support various teams.

Skills & Attributes required:

• Excellent written and verbal communication and presentation skills with the ability to weave a coherent, compelling narrative around the available data.
• Strong attention to detail and follow-through
• Ability to manage and influence teams across various business units as well as interact professionally with internal and external stakeholders including Senior Management.
• Strong understanding of the digital advertising environment including sales, product, tools and campaign management
• Strong understanding of the commercial components of advertising including strategic planning, market analysis, budget management, client relationship building, and performance measurement.
• Ability to identify key advertising sales opportunities and translate these into implementable solutions and action plans
• Analytical and critical thinking, using data to inform decisions
• Logical individual, motivated by building workable solutions
• Solutions-oriented, can-do attitude, self-motivated and a strong aptitude to learn new systems
• Strong prioritisation skills and exceptional attention to detail
• Ability to work independently, productively, proactively and follow through on all responsibilities to bring projects to a successful conclusion.
• Ability to translate business needs and goals into analytic approach and response

Qualifications and Experience:

• Bachelor’s degree and postgraduate qualification (Digital Marketing, Advertising and or Sales qualifications are advantageous)
• 3-5 years advertising sales experience as an individual contributor
• Demonstrated ability to consistently initiate sales opportunities and generate revenue
• Strong track record of internal and external relationship management
• Proven consultative approach in previous roles and a good understanding of the digital advertising landscape
• Strong understanding of advertising strategies, channels, and measurement tools.