Main Purpose:

Responsible for develop and execute the country’s marketing and convenience retailing business plan, aligned with the Regional Strategic Guidelines.  Main Focus on achieving results of Non Fuels Retail (NFR) Income (Shops, Supplier Rebates, QSR, ATMs, others), by implementing NFR Value Proposition, CATMAN, Operating Cost Optimization, Store Enhancement, Information System and Execution Culture.  Take actions needed to ensure the NFR P&L Budget. Monitor the local trends of NFR Business. Close relationship with Retail Operation Manager to ensure the action plans executions. Responsible for complying with the marketing and advertising budget and deliver superior results on a sustained basis.

Key Responsibilities:

Category Management

• Analyze and make decisions based on store profitability
• Coordinate periodic meetings with C-Store operators to validate/review marketing plans with their input
• C-Store visits to audit inventory levels, promotional plan and planograms execution, pricing strategy, food safety, recipe procedures and approved supplier purchases, general image details
• Ensure marketing guidelines are effectively implemented throughout all C-Store chain
• Oversee and ensure correct implementation of promotional plan, product range review and keep updated planograms
• Pricing analysis
• Provide support with specific activities to Regional Catman Managers and Regional C Store Manager
• Responsible the Category Management Strategic Plan (Floor Plan, Price Positioning, Category Role, Planograms)
• Sales and margins per category analysis
• Supervise prices by chanels and competitors.
• Supervise sales, costs and margin of products and subcategories and Identify news market trends.
• Supervise the Execute Planograms

CR Information Systems 

• Actualize Franchise Operative and Food Service Manual
• Execution Performance Cup implementation
• Implementation of New BOS/HOS service provider
• Increase Execution Capabilities through Training Programs (Dealers / PUMA)
• New VPM Store audit implementation.
• Participate on CR Reports developing process
• VPM allocation by store model review.

CR Promotional Plan 

• Comply with the promotional plan defined according to the Category Management Strategic
• Develop with Country C Store Implementer the Rebate Negotiations with vendors
• Generate reports to Regional Managers.
• Optimize Vendors Agreements with category leaders
• Validate implementation of promotional plan implementation in store

CR Profitability 

• Analyze sales reports and take action to achieve company objective
• Consolidate reports and information for Regional Managers
• Ensure the continuous CR performance  improvement of the different categories

CR Profitability  – Non Fuels Income Management and Opex Budget Control 

• C-Store vendors / ATMS /  Others Space
• Keep Marketing/CR opex on target throughout the year
• Negotiate local non fuels income contracts

SKILLS & COMPETENCIES:

Preferred Education: 

• Bachelor’s Degree in Sales, Marketing, communication, advertising or related areas, Business Management or Administration
• An added advantage – Master’s Degree  in Marketing, communication, advertising or related areas, Business Management or Administration

Experience:  

• Extensive knowledge and experience of Retail Operations/Sales, FMCG, leading teams and/or relationship management
• Expert knowledge of current industry / marketing trends
• Extensive experience in marketing, merchandising, advertising, brand management or sales.