Omnichannel Specialist needed at Novo Nordisk

Your new role

• As an Omnichannel Specialist, you will drive the development and execution of integrated, compliant, and insight-led engagement strategies that enhance how we connect with HCPs and patients. You will be a key partner to commercial, medical, and cross-functional teams, helping shape omnichannel journeys that are meaningful, relevant, and aligned with strategic imperatives.

Your main responsibilities will be to:

• Guide the design and execution of cohesive omnichannel journeys across HCP and patient touchpoints in alignment with local, regional, and global strategies.
• Optimise content and campaigns across all channels to maximise reach, relevance, and engagement impact.
• Drive personalisation at scale through marketing automation tools, segmentation, and triggered journeys. Build omnichannel capability across teams by promoting best practices and strengthening digital literacy.
• Measure, analyse, and report performance, transforming data into actionable insights for continuous improvement.
• Ensure all omnichannel activities follow internal policies, compliance standards, and regulatory guidelines.
• Identify opportunities for innovation and champion new technologies and digital solutions to enhance engagement effectiveness.

Your new department

• You will join the Customer and Patient Experience department — a strategic and highly collaborative team working to elevate engagement excellence across the organisation.
• The team partners closely with Sales, Marketing, Medical, Regulatory, Communications, Market Access, Digital Excellence, and regional OCE counterparts to ensure that omnichannel strategies are seamlessly integrated, customer-centric, and impactful. We operate in a fast-evolving environment where innovation, cross-functional alignment, and data-driven decision-making are central to delivering outstanding customer and patient experiences.

Your skills & qualifications

• To succeed in this role, you should have Bachelor’s degree in Business Administration, Marketing, Digital Marketing, or a related field.
• 3–5 years of experience in pharmaceutical marketing, digital engagement, or omnichannel execution.
• Proven experience managing omnichannel campaigns using CRM or marketing automation tools.
• Strong understanding of compliance, content approval workflows, and experience building or adapting content.
• Hands-on experience with channels such as email, HCP portals, WhatsApp for Business, IVAs/eDetailing, webinars, and third-party platforms.
• Exposure to patient engagement initiatives or digital patient platform management.

Deadline:18th January,2026