Paid Marketing Specialist | SweepSouth

Responsibilities:

Paid Channel Management

• Driving strategy and managing the P&L of the channels by tracking, reporting and analysing paid channel initiatives and campaigns – Paid Search, Display, Paid Social, Remarketing, APP Paid Campaigns, etc
• Optimising existing campaigns to meet company objectives as well as building new ads to support the company expansion
• Analysing the CPC campaign results, coming up with the strategies to achieve the KPIs and execute them
• Developing the tactics which increase the site traffic and sales based on the ads performance analysis and A/B testing
• Driving continued innovation and best practices implementation across the digital channels
• Work closely with the marketing creative team, design team and SEO team
• Working with other channel managers to ensure strategic alignment and holistic audience management

Cost Management

• Assist CCO with the compilation of the Paid marketing budget
• Monthly optimisation of channel attribution to ensure best ROI of investment
• Monthly calibration of CAC, reactivation and discount efficiencies

Requirements

• Min 4+ years of experience in managing SEM, Display, and Remarketing locally, with international experience given preference.
• Very good understanding of performance marketing.
• Experienced in managing campaigns for e-commerce and apps.
• Experience managing Google Ads for Search, Display & Remarketing.
• Experience managing performance based Paid Social campaigns.
• Proficiency in MS Excel.
• Up to date with digital advertising innovations and best practices.
• Strong analytical skills.
• Problem solver, creative thinker. 
• Interested in technology, e-commerce.
• University Degree.
• Fluency in English.

Advantageous

• App attribution setups, tracking and optimisation.
• A strong understanding of cross-device attribution.
• Experience with marketing tools such as Appsflyer, UA, or similar tools