ABOUT THE ROLE 

• As the Paid Media Lead, you will lead our efforts in both learner acquisition and revenue generation, combining the strategic oversight of marketing with a deep focus on performance and admissions. This role requires a dynamic leader who can bridge the gap between marketing and sales, ensuring that all activities are aligned towards driving growth across all learner acquisition channels.
• You will oversee our B2C and B2B marketing strategies, driving admissions growth through innovative marketing campaigns, performance analytics, and optimisation of the full user journey from lead generation to enrolment. 
• As part of the senior management team, you will also be instrumental in shaping the organisational culture and contributing to strategic decisions that impact the company’s growth trajectory.

RESPONSIBILITIES

• Marketing Strategy & Execution:
• Develop and execute comprehensive marketing strategies to drive learner acquisition and enrolment across multiple channels, including digital marketing, paid search, social media, and SEO.
• Implement and optimise performance marketing initiatives to maximise ROI, focusing on lead generation, conversion rate optimisation, and customer retention.
• Work closely with the marketing team to ensure seamless integration of campaigns and consistent messaging across all platforms.
• Data-Driven Decision Making:
• Analyse and interpret data from multiple sources to identify trends, optimise marketing efforts, and improve overall performance.
• Manage and monitor the effectiveness of digital campaigns, adjusting strategies based on performance metrics and market feedback.
• Team Leadership & Development:
• Lead and mentor a high-performing team that is motivated to achieve ambitious targets.
• Foster a culture of continuous learning and improvement within your teams, encouraging innovation and knowledge sharing.
• Strategic Planning & Collaboration:
• Work closely with senior management to develop and implement strategic plans that support the company’s growth objectives.
• Collaborate with other departments to ensure a cohesive approach to learner acquisition and revenue generation. 

REQUIREMENTS
Minimum

• Marketing Experience: 5+ years of experience in digital marketing, with a strong focus on performance marketing, analytics, and conversion optimisation. Experience should include managing large-scale digital campaigns and budgets across multiple channels (e.g., paid search, social media, SEO).
• Leadership Experience: At least 2 years in a senior leadership role, managing and scaling teams responsible for customer acquisition, marketing operations, or revenue generation, particularly within a tech or education context.
• Proven ability to drive results in a high-growth, startup environment, with a demonstrable track record of meeting or exceeding revenue targets.
• Strong analytical skills, including experience with CRM systems, data analysis, and performance metrics management.
• Excellent communication and leadership skills, with the ability to inspire and lead cross-functional teams.

Preferred 

• Prior experience in the education sector, specifically in learner acquisition or admissions.
• Experience in scaling marketing operations and managing cross-functional teams in a fast-paced environment.
• A relevant degree in Marketing, Business Administration, or a related field.
• Experience in managing relationships with finance partners or external stakeholders in a sales context