Role and Responsibilities

Account Management:

• Serve as the primary point of contact for assigned partners, managing relationships to ensure satisfaction and mutual success.
• Develop and execute account plans to maximise the value of each partnership.
• Monitor partner performance metrics and implement strategies to optimise outcomes.

Partnership Development:

• Identify and onboard new strategic partners that align with the company’s objectives and values.
• Conduct market research and competitor analysis to identify partnership opportunities and industry trends.
• Collaborate with the Partnerships Marketing Manager to negotiate terms and support in the finalisation of commercial agreements.

Coordinate Co-Marketing:

• Plan and execute joint marketing activities, both digital and instore or outdoor activation where relevant to promote shared goals.
• Develop co-branded campaigns to enhance visibility and engagement.

Cross-Functional Collaboration:

• Work closely with marketing, operations, contact center and brand teams to align partnership initiatives and communications.
• Act as a liaison to ensure both partners and the operations/ stores have the resources and support needed to achieve KPIs. 
• Collaborate internally to ensure on brand, relevant, flawless execution of partnership initiatives.

Strategy & Reporting:

• Contribute to the development of the overall Partnerships strategy.
• Provide regular reports on partnership performance, opportunities, and risks to the Partnerships Marketing Manager, brand teams and operations teams.
• Track and manage the partnership budget, ensuring cost-effectiveness and ROI.

Problem Solving & Escalation Management:

• Address partner queries and manage escalations effectively.
• Serve as the go-to expert for all partner-related matters and franchisee support, transforming challenges into opportunities for improvement.

Qualifications and Requirements

Essential:

• 3-year tertiary qualification (degree or diploma) in Marketing / Business studies.
• At least 4 years of work experience in account management, partnerships, marketing roles.
• Strong proven communication, negotiation, and relationship-building skills.
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Excellent organisational and project management skills, with the ability to manage multiple priorities.
• Possess the agility and ability to meet numerous deadlines across brands simultaneously.
• Proficiency in Microsoft Office Suite (Word, PowerPoint, Outlook, Excel).

Preferred:

• Familiarity with Marketing tools (e.g. Magnetic).
• Understanding of the restaurant franchise business model beneficial.
• Understanding of loyalty rewards programmes, vouchering, couponing, and usage of wiCodes beneficial.
• Experience working on e-commerce products or platforms.
• Business relationship experience / comfortable presenting.