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Product Marketing Manager, Fraud Solutions (International) – Remote needed at TransUnion

Job title : Product Marketing Manager, Fraud Solutions (International) – Remote

Job Location : Gauteng, Johannesburg

Deadline : April 08, 2024

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What You’ll Bring:

The product marketing team is tasked with driving adoption of TransUnion’s global solutions by using strong, scalable go-to-market tactics that solidify our position as thought leader, innovator, and trusted partner. Sitting at the intersection of product management, marketing, training and sales, our product marketing team is highly collaborative, both cross-functionally and within our own team. What you’ll bring to our team:

  • 5+ years of experience in product marketing and/or product management, preferably with experience bringing to market fraud prevention, identity assurance or security solutions.
  • Relevant degree/tertiary qualification preferred.
  • Extensive experience in developing and executing successful go-to-market programs for impactful product launches targeting global markets.
  • Demonstrated history of delivering innovative positioning and sales enablement initiatives to drive significant revenue growth
  • Passion to track emerging trends specific to discrete markets, competitive approaches and use cases to communicate effective and relevant value propositions
  • Excellent communication and public speaking skills with ability to communicate across all levels of an organization   
  • Self-motivated and able to work in an organized way in an extremely fast-paced environment with minimal supervision
  • Strong project management, attention to detail and bias towards execution
  • Exceptional content writing skills both for print and web
  • Experience with agile environments and a get-it-done attitude

Impact You’ll Make:

TransUnion offers a broad array of products customized to each aspect of our clients’ business: credit risk management, marketing segmentation, fraud and identity management, collections, and risk decisioning. We pride ourselves on our ability to bring innovative ideas and solutions to market, leveraging our extensive experience in data and analytics. Our history of leveraging data to develop rich insights and products, combined with rapid modeling and technology, continues to shape the future of the industry and how consumers experience the brands they engage with.

As TransUnion evolves and expands offerings in the fraud prevention and identity assurance space, the Product Marketing, International role supports the expansion and growth of the fraud solutions business through the development of regional specific go-to-market strategies, product positioning, competitive analysis, marketing collateral, sales tools, and content to thought leadership campaigns. Your impact to the success of the team will include the following:

  • Act as a primary consultant on all fraud solutions product marketing matters for emerging international markets, as well as, UK, Canada, and India 
  • Manage cross-functional execution and oversight of go-to-market programs, establishing the go-to-market specific to non-U.S. markets
  • Perform market research and competitive analysis for the product positioning and to drive sales enablement
  • Work cross-functionally with regional partners for a coordinated go-to-market program to serve international initiatives
  • Develop successful go-to-market programs to ensure organizational readiness to sell and achieve product revenue objectives, with an emphasis in sales engagement tool and strategy development (in collaboration with Sales Operations / Enablement teams)
  • Tailor content to match regional/vertical needs for presentations, sales training, product sheets, case studies, demonstrations, and blogs 
  • Develop thought leadership content that highlights proven market success and clear differentiation of our fraud solutions relative to market alternatives
  • Share expertise and best practices for marketing communications, plans, promotional materials, and strategies to meet product revenue objectives
  • Track key performance indicators to monitor and enhance product marketing effectiveness

How to Apply for this Offer

Interested and Qualified candidates should Click here to Apply Now

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