Job Purpose:

• The Product Marketing Specialist will play a key role in developing and executing marketing strategies that drive product awareness and adoption. This role involves market research, competitive analysis, positioning, and crafting compelling content that effectively communicates product value.

Requirements

Minimum education (essential):

• Bachelor’s Degree in Marketing, Commerce, or a relevant field

Minimum education (desirable):

• Product Marketing Manager (CPMM) Certificate, or
• Digital Marketing Certificate, or
• Project Management Certificate

Minimum applicable experience (years):

• 3+ years in product marketing, SaaS marketing, or related fields

Required nature of experience:

• Experience in B2B SaaS, technology, or software industries (preferred)
• Experience with market research, competitor analysis, and positioning
• Cross-functional collaboration with product, sales, and marketing teams
• Experience in training facilitation
• Campaign or project management experience (desirable)

Skills and Knowledge (essential):

• Strong storytelling skills
• Ability to translate complex technical features into clear, customer-centric messaging
• Proficiency in product content creation and copywriting
• Proficiency in CRM systems, analytics tools, and marketing automation tools
• Experience with BI & reporting tools