Public Relations Specialist needed at Briefly News

Responsibilities:

• Upgrade PR strategy and ensure that all brand communication and activities align with it, regularly review KPIs achievement
• Get media mentions of the brand and key personalities in Pan-African and global media by publishing case-studies, reports, interviews and op-eds according to the KPIs
• Monitor media mentions and document all key activities and results
• Organise media partnerships with the biggest events and organisations in South Africa
• Monitor and apply for awards to showcase Briefly News brand
• Promote key brand activities like Copywriting courses or special projects Women of Wonder and Briefly News Entertainment Awards
• Publish PR articles on the Briefly website

‍Requirements:

• Ability to work remotely (good internet connection and a laptop, minimum Intel Core i3).
• 2+ years of experience in Public Relations, Communications, Journalism, or a related field.
• Strong communication and content creating skills: an ability to craft compelling press releases, op-eds, and pitches.
• Strategic thinking: a candidate can develop, implement, and adjust PR strategies based on brand goals and performance analysis.
• Crisis management: a candidate handles negative publicity and maintains brand reputation.
• Analytical mindset: ability to track PR performance, measure KPIs, and adjust campaigns for effectiveness.
• Familiarity with social media & influencer engagement for PR campaigns, understanding of PR software & tracking tools
• Adaptability: a candidate can navigate fast-paced environments and adjust strategies as needed
• Autonomy: a candidate can work under minimal supervision
• Established connections with journalists, media outlets, and industry influencers are a plus.