Job title : Regional Brand Manager
Job Location : Western Cape, Cape Town
Deadline : October 24, 2024
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Key Responsibilities
Brand Strategy Implementation and Execution Planning
- Full accountability to deliver in year NTS, GP & share targets and shape the Y2-Y3 plans
- Partners with lead-markets and cross functional teams in creating a robust End to End plans
- Conducts business reviews with the markets identifying new opportunities and the need to revise plans if necessary.
- Monitors market, brand performance, competitors, trends and consumer insights. Ensure a deep understanding of the key drivers behind share and sales performance to inform marketing strategies and tactics.
Deploying regional/global communication strategy
- Supports the communication planning for the cluster (comms priorities, calendar, media strategy).
- Provides input to regional and global teams for all content development needs and requirements.
- Adapts or transcreates regional/global campaigns, partnering with agency to amplify these campaigns across the AMET cluster.
- Acts as brand equity guardian for the cluster, ensuring execution consistency across all markets.
- Collaborates with local Brand Activation teams and healthcare professional teams.
Deploying new products (portfolio extensions, brand expansion to new markets)
- Launch Key NPIs for the brand across AMET markets. Creating launch strategy to execution & tracking NPI performance.
- Assess potential of new products and develops business case.
- Leads cross-functional team to bring regional/global innovations into AMET (Supply Chain, Regulatory, Finance, gatekeeping).Leverages region al/global launch toolkit and adapts to the cluster reality, in partnership with shopper and influencer marketing teams.
What We Are Looking For
Required Qualifications
- Bachelor’s degree in marketing, business administration, or a related field.
- A minimum of 4 years of experience in Marketing, with a strong track record of business results.
- Strong experience in FMCG brand management is required, across different regions, including Middle East or Europe.
- Ability to think strategically and creatively, and to develop innovative solutions to complex problems.
- Strong analytical skills, with the ability to interpret and use data to drive decision-making.
- Experience in both brand strategy and market execution.
- Excellent communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders.
- Proven track record of developing and executing successful marketing strategies and programs.
- Working in multi-functional cross-cultural teams.
- Ability to master complexity.
- Fluent or Native English is required.
- Travel up to 20% may be required.
Desired Qualifications
- Master’s or MBA is a plus.
- Experience working in a matrix organization is a plus.
- Experience on both regional and local roles is preferred.
- Experience working on baby care is preferred.
- Baby Care market knowledge of Middle East and/or Africa is a plus.
How to Apply for this Offer
Interested and Qualified candidates should Click here to Apply Now
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