Repair & Rebuild Manager needed at Caterpillar Inc.

Role Definition:

• Manages a marketing function for specific market segment or product group.

What You Will Do:

• Overseeing research of multiple requests from business development leaders across the country.
• Developing, recommending and implementing market research plans for key products and services; collaborating on brand positioning, databases and direct response.
• Developing strategic plans for expansion of existing brands and development of new products or services; coordinating the implementation of plans.
• Presenting overall marketing plans and strategic direction for region to senior management for funding approval and support.

What You Have (Basic Skills Required):

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

Level Extensive Experience:

• Facilitates creation of the ‘right’ products and services to resolve customer business issues.
• Fosters strong customer relationships via delivery on commitments, open communication, and on-going feedback/improvement.
• Advises others on creating customer focused environments in various scenarios.
• Anticipates customer needs, focusing efforts to proactively meet needs and exceed customer expectations.
• Measures and observes customer satisfaction levels to ascertain and implement service improvement alternatives.
• Communicates and models the criticality of customer focus as an organizational strategy.
• Global Perspective: Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.

Level Working Knowledge:

• Conducts business with one or two other countries.
• Follows policies and procedures governing business activities with another country.
• Obtains information regarding operational issues of other countries when making business decisions.
• Assesses key legal, regulatory, and financial issues specific to a particular country.
• Recognizes behaviors that promote or stunt effective relationships in that country; acts accordingly.
• Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.

Level Extensive Experience:

• Maintains balance between innovation and pragmatism.
• Challenges accepted ways of operating.
• Monitors innovations in field and explores usefulness in own function.
• Encourages, solicits, and rewards imaginative ideas.
• Supports experimentation and accepts occasional setbacks or failures.
• Finds new ways to approach problems.
• Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Level Extensive Experience:

• Reviews others’ writing or presentations and provides feedback and coaching.
• Adapts documents and presentations for the intended audience.
• Demonstrates both empathy and assertiveness when communicating a need or defending a position.
• Communicates well downward, upward, and outward.
• Employs appropriate methods of persuasion when soliciting agreement.
• Maintains focus on the topic at hand.
• Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.

Level Working Knowledge:

• Develops basic persuasive arguments.
• Discusses organizational culture around providing input on decisions.
• Uses active listening skills and probing techniques to surface opportunities to influence.
• Identifies who the decision makers are and how they receive information.
• Regularly presents ideas or suggestions to associates in persuasive terms.
• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

Level Extensive Experience:

• Communicates to clients regarding expectations of all parties.
• Participates in negotiating the terms of the business relationship.
• Conducts periodic reviews of work effort, progress, issues, and successes.
• Maintains productive, long-term relationships with clients or vendors.
• Creates opportunities to educate support teams on client priorities.
• Empowers others to establish collaborative, healthy relationships.
• Strategic Thinking: Knowledge of the importance of “big picture” thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.

Level Working Knowledge:

• Implements the group’s go-to-market strategy.
• Raises awareness of potential strategic alliances and partnerships.
• Explains elements of the strategy to others and encourages questions.
• Monitors marketplace trends, opportunities, and vulnerabilities; reports findings.
• Makes sound recommendations when faced with complex and contradictory alternatives.
• Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).

Level Extensive Experience:

• Manages actual and perceived conflict of interest issues.
• Monitors and communicates vendor effectiveness, reliability and performance.
• Influences existing and new vendor relationships and the approved vendor list.
• Interprets documents detailing service provisions and financial arrangements.
• Explains case studies of effective and ineffective partnering relationships and lessons learned.
• Advises others on the issues and considerations for working with new vendors, suppliers or partners.