Scope of Responsibilities:

1.    Identify, prioritize Shopper/RE Insights for specific RE (to be the specialist in the RE)
2.    Develop RE strategy and 5Ps by RE based on RE and shopper expertise/insights. Strategy needs to have clear mentorship by RE in every brand on 5 Ps
3.    Develop Promotion activity grid by RE and identify activities to grow the RE and customer
4.    Manage the GTN investment for the retail environment, p.e. TPR’s, PPR’s, Business builders Direct & Indirect. Develop a RE investment strategy & supervise the KPIs goals-pay for performance. Manage the visibility and activation budget in consumer promotion. Develop strategy and grids based on Category/RE strategy by brand. Seek alignment with Marketing teams
5.    Build strategies by RE based on Category Strategy provided by Marketing. Build RE grids that reflect the whole spectrum of 5Ps for our brands. Give input and approve customer grids based RE grids. Provide input on retailer perspective in commercial process
6.    Develop 5P’s communication tools to CDT to execute the plans.
7.    Responsible for 5P’s tracking, for continuously supervising and work w/ CDT for corrections when needed.
8.    Identify and activate RE Growth Initiatives and work together w/ RM Shopper Mkt including on the shopper programs
9.    Define Budget Review/MYR Volume plan & Financial Goals by RE aligned with commercial team
10.    Identify gaps and solutions by RE at accurate brand level in Monthly Commercial Meetings (CBP Monthly Discipline, OPMEET, Strategic Meetings, MYR, Budget Review, Annual Commercial Planning, etc.)
11.    Develop robust RE Business analysis. (e.g.SOM, Distrib.)

Required Qualifications:

1.    A Bachelor’s degree
2.    Minimum 4 years of experience in a Customer Marketing or related role.