Retention Specialist needed at LulaBet

Job Description

• Our Retention Specialist plays a vital role in the marketing department. You will be responsible for scheduling and executing our direct marketing campaigns, including targeted email and SMS advertising, digital engagement content, promotions, and mobile-app messaging. You will also assist with managing content and its placement. 

Here is what you will be doing:

• Assist with driving the direct marketing strategy across SMS, email, and other digital marketing platforms 
• Set up, test, execute, and report on marketing campaigns and promotions across various platforms.
• Configure and distribute landing pages
• Brief in designers and copywriters timeously and review their work
• Manage timelines and schedules for external communications  
• Research, evaluate, segment, and pull list selections for targeted and mass mailings from the gaming system
• Conduct competitor analysis of direct marketing campaigns 
• Update content on client facing websites via back-office tools
• Configuration and testing of promotions and campaigns
• Managing the ongoing relationship with our existing advertising partners.
• Monitor and analyse the performance of affiliates and campaigns, offering guidance and strategies to maximize revenue and performance.
• Serve as the main point of contact for affiliates, providing them with promotional materials, updates, and support.
• Track and report on affiliate performance
• Manage affiliate commission structures, bonuses, and incentives

Qualifications

• Matric / Grade 12 
• Prior experience in iGaming/casino industry
• 3+ years in a technical marketing position 
• Excellent communication and writing skills 
• Great organizational skills  
• Proven track record of success working both independently and within teams 
• Advanced MS Office skills
• Experience with bulk mailing programs (Everlytics, Sendgrid, Mailchimp, etc) 
• Basic HTML skills