KEY RESULT AREAS

• Oversee the sales, promotions and campaigns of sales activities within the assigned area of responsibility. 
• Make data-informed decisions to develop trade plan, drive performance and inform resource allocation. 
• Ensure products/ brands are available widely in assigned sales area. 
• Optimize resources to achieve sales targets. 
• Develop, monitor, and manage quarterly Sales Plan. 
• Analyze and identify growth opportunities with measurement and tracking for reporting purposes. 
• Develop strong customer relations through frequent communication, professional, courteous, and ethical interpersonal interactions. 
• Identify emerging markets to find opportunities. 
• Procure market intelligence and develop appropriate action plans when necessary. 
• Monitor Accessibility, Availability and Affordability compliance vs noncompliance. 
• Share and implement new and innovative ideas to improve sales and the effectiveness of the sales teams. 
• Coach the Sales Representatives/Specialists on best practice. 
• Prepare sales budgets, projections and approve expenditure. 
• Track, analyze and report on sales statistics based in key quantitative metrics. 
• Conduct in-trade audits, measuring the team’s impact in the trade. 
• Enable teams to gain market share growth. 
• Conduct on the job training and Coaching. 
• Plan and direct the hiring and training of new Sales Representatives. 
• Institute discipline when required. 
• Follow HEINEKEN Beverages policies and procedures and identify opportunities for continuous improvement.

EDUCATIONAL QUALIFICATIONS

• Tertiary qualification in Sales, Marketing or a related field 

PROFESSIONAL EXPERIENCE AND PERSONAL ATTRIBUTES

• 3+ years sales management experience. 
• Relevant experience within the Alcoholic Beverage or broader FMCG industry would be preferable. 
• The ability to identify and define problems and make balanced and sound decisions. 
• Proven track record of meeting or exceeding sales targets 
• Strong numerical and business acumen experience 
• High levels of energy, persistence, drive as well as a sense of urgency.
• The ability to work optimally in a high performance and competitive environment. 
• Exceptional planning and execution skills/capabilities. 
• Excellent negotiating skills to gain commitment to solutions by using your influencing and networking skills. 
• Have a passion for customer service by making clients and their needs a primary focus. 
• Ability to coach, facilitate, inspire, transform, and lead your team towards a shared goal and vision. 
• Ability to communicate effectively across all levels and manage customer relationships.