Sales Manager – Tzaneen | The Heineken Company

Purpose of the Role

• Manage a team of Sales Consultants to ensure growth of the Brand portfolio across various identified Channels by creating/ driving brand awareness, consumer pull and building brands in line with strategic objectives.

Key Responsibilities

• Oversee the sales, promotions, and campaigns of sales activities with the assigned area of responsibility.
• Make data-informed decisions to develop trade plan, drive performance and inform resource allocation.
• Ensure products/ brands are available widely in assigned sales area.
• Optimize resources to achieve sales targets.
• Develop, monitor, and manage quarterly Sales Plan.
• Analyze and identify growth opportunities with measurement and tracking for reporting purposes.
• Monitor Sales Consultant adherence to Call strike rate.
• Develop strong customer relations through frequent communication, professional, courteous, and ethical interpersonal interactions.
• Identify emerging markets to find new sales opportunities.
• Procure market intelligence and develop appropriate action plans when necessary.
• Monitor Accessibility, Availability and Affordability compliance vs noncompliance.
• Share and implement new and innovative ideas to improve sales and the effectiveness of the sales teams.
• Coach the Sales Consultants on Sales best practice.
• Prepare sales budgets, projections and approve expenditure.
• Track, analyze and report on sales statistics based in key quantitative metrics.
• Conduct in-trade audits, measuring the team’s impact in the trade.
• Enable teams to gain market share growth.
• Conduct on the job training and Coaching.
• Plan and direct the hiring and training of new Sales Representatives.
• Institute discipline when required.

Job Requirements

Educational 

• A Tertiary qualification in Sales, Marketing, or a related field is preferred

Experience

• 3+ years sales experience.
• Relevant experience within the Alcoholic Beverage or broader FMCG industry would be preferable.
• The ability to identify and define problems and make balanced and sound decisions.
• Proven track record of meeting or exceeding sales targets
• Strong numerical and business acumen experience
• The ability to work optimally in a high performance and competitive environment.
• Exceptional planning and execution skills/capabilities.
• Excellent negotiating skills to gain commitment to solutions by using your influencing and networking skills.
• Have a passion for customer service by making clients and their needs a primary focus.
• Ability to coach, facilitate, inspire, transform, and lead your team towards a shared goal and vision.
• Ability to communicate effectively across all levels and manage customer relationships.

Closing Date: 15/01/2026