Sales Team Lead Job at The Coca-Cola Company

Job Description    

• Coca-Cola Beverages South Africa (CCBSA) has an exciting possible opportunity in our Sales department. We are looking for talented individual with relevant skills and experience for a Sales Team Lead role, which will be based in Vaal. The successful candidate will report directly to the Sales Manager in the site.

Key Purpose: 

• The Sales Team Lead will implement and execute L&T strategies in the trade through effective management and coaching of team members (Merchandiser Order Takers) in order to achieve KPI’s.

Key Duties & Responsibilities    
Key Outputs

• Sales Target Achievement: Drive daily, weekly, and monthly sales target achievement across the region. Review sales performance regularly and take corrective action where required. Optimize sales through strategic allocation of resources like POS, promotional stock, and merchandising support.
• Customer & Market Development: Partner with sales reps to develop and execute customer-specific business plans. Grow market share through effective merchandising, trade execution, and customer relationship management. Conduct trade visits and engage with store managers/owners to maintain high retail execution standards.
• Execution Excellence: Ensure Picture of Success is implemented by the sales team for each channel. Oversee execution of merchandising, promotions, order generation, and stock rotation. Manage dealer training and compliance with quality and promotional guidelines.
• Team Coaching and Development: Coach sales reps to identify sales opportunities and deliver outstanding trade execution. Build executional capabilities through field training, feedback sessions, and performance reviews. Promote a culture of high performance, teamwork, and customer obsession.
• Planning and Forecasting: Plan and review promotional grids and quarterly action plans. Coordinate with regional team to plan effective route-to-market strategies and customer development activities. Use data (e.g., Nielsen, loyalty insights) to inform strategy and communicate performance with customers and leadership.
• Customer Relationship Management: Build and maintain strong customer relationships through structured and informal engagements. Negotiate space for permanent, promotional, and ad hoc initiatives.

Skills, Experience & Education    
Education

• 3-year Sales/Marketing Diploma or Degree

Experience

• 2 years of sales experience, preferably in FMCG
• Demonstrated success in customer development, trade execution, and people management

Skills

• Sales Leadership & Coaching
• Route-to-Market Strategy Execution
• Customer Relationship Management
• Trade Execution & Merchandising
• Data Analysis and Insight Application (e.g., Nielsen)
• Problem Solving & Decision-Making
• Negotiation and Influencing
• Communication & Presentation Skills

Deadline:15th January,2026