Senior Brand Manager, Eucerin needed at Beiersdorf
Job title : Senior Brand Manager, Eucerin
Job Location : KwaZulu-Natal, Durban
Deadline : May 29, 2024
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YOUR TASKS
Long term growth of Eucerin Southern Africa through the continuous development of the brand portfolio in line with the overall company strategy & roadmap. Define and achieve specific net sales and market share objectives through the input/ development and execution of the annual marketing plan.
Market Understanding and Development
- Identify market challenges, opportunities and right focus in terms of Consumer Marketing Objectives.
- Input into the brand portfolio development and partner with the Global marketing Team.
- Develop a strong local pipeline to deliver on Business Objectives set by the Marketing Manager.
- Build in depth understanding of local consumers and shoppers to input into Consumer market strategy.
Communication Development
- Lead the development of exceptional communication assets for key innovations in the Consumer Marketing Space.
- Co-create 360 launch activation campaigns and ensure smooth implementation.
- Lead the Derma Team Managers to deliver an integrated communication approach (media plan) to develop and deliver consistent brand messaging across all channels.
- Take an active part of the digital transformation within the organization and be responsible for the development & execution of all digital brand campaigns.
Brand Management
- Input into Consumer Annual marketing plan.
- Responsible for deployment of plan OTIF (On Time, In Full), within budget.
- Responsible for developing the approved Local Pipeline & manage new product development & successful deployment.
- Input into pricing and promotions – give recommendations to Customer team.
- Manage and lead the artwork development process and deliver on time.
- Input into claims development, and responsible for legal approval.
- Manage cross category projects where applicable.
Market Understanding
- Demonstrate Consumer understanding and develop relevant insights, concepts & Product innovations/renovations relevant for the South African market.
- Responsible for keeping abreast of developments in market and in trade.
- Responsible for keeping abreast of R&D/NPD/Tech developments in their categories.
- Responsible for category and competitor reviews.
Project Management
- Assist team members in terms of key brand elements (Brand essence and authorship) and business processes.
- Input into customer marketing plan priorities ensuring they align with Marketing plans.
- Responsible for project managing NPD/ Launch/Relaunch process within the business & managing cross functional teams.
- Input into Annual Business Plan, presenting to Sales Team, and assisting with finalization of ABP presentation for MD.
YOUR PROFILE
- Education: Tertiary qualification (BCOM, BA, IMM).
- Minimum 5 years’ experience in brand management in an FMCG industry.
- Marketing skills: ATL & BTL development, research briefing & analysis, market analysis, consumer insight development, measurement and tracking of initiatives, claims, product & packaging development and concept development.
- Broad set of commercial skills with a working understanding of all business functions and key business processes.
- Digital marketing management including campaign development & optimization, Content Marketing, Social Media Marketing & Performance Marketing. Experience in Precision Marketing an added advantage.
- Good analytical and financial skills for share analyses and business case development.
- Strong presentation and communication skills, good influencing skills. Strong bias for action. Able to lead internally and externally. Strong stakeholder management skills.
- Ability to identify patterns in data and develop action plans in response.
- Ability to lead a project team.
- Ability to help develop Brand Managers.
How to Apply for this Offer
Interested and Qualified candidates should Click here to Apply Now