Senior Brand Manager needed at Nestle

Job Description

• In this role you will be responsible to build strong brands which will delight target consumers and generate strong business results. Contributes to the development and execution of the brand(s) digital strategy.

A day in the life of a Senior Brand Manager:

Know your consumer deeply

• Develops in depth and thorough understanding of target consumers, leveraging the consumer portrait and CEF for the brand.
• Differentiates consumer segments based on insights.                                                

Inspire with Brand Vision and Essence

• Develops Brand Essence when relevant or applies the one defined by SBU / GMB. Ensures that the Brand Essence governs everything the brand says and does.
• Provides product experiences that meet or exceed the nutritional and sensorial expectations of consumers.
• Manages the development of Big Ideas and Campaign Ideas and engagement strategies.
• Creates attractive and rewarding brand experiences across contact points.                             

Delight with Product & Packaging Experience

• Manages 60/40+, packaging development, NHW dashboard, services and CSV related to the brand.
• Ensures consumer centricity in all brand-related activities.                                                     

Win with Shoppers

• Understands the omnichannel environment and contributes to the development of category strategy; provides recommendations on pricing and promotional strategy and on the selection of SKUs for key channels and key customers.

Innovate Bigger Bolder Better

• Contributes to the building and development of innovation and renovation pipelines.
• Applies efficient, effective, flawless End-to-End Idea-to-Launch (I2L) Project Management to medium to highly complex Innovation & Renovation (I&R) projects to bring the pipelines to life.

Plan and Executive Flawlessly

• Leads the development of strong and functionally aligned brand and Integrated Communication Plans plans.
• Ensures execution of plans, tracks and monitors impact on brand performance and brand health.
• Executes local digital/eBusiness strategy in alignment with key local, regional and global stakeholders.
• Understands impact of PFME (Marketing expenditure) and Total Trade Spend investments on the brand and acts upon it.

Create Engaging Brand Experiences

• Supports decision-making by providing ongoing data and insights related to brand properties (e.g., websites, social, eCommerce) and industry trends.
• Directs consumer interaction through real-time digital channels (CRM, social media platforms, etc.). Owns digital asset management.
• Regularly tracks the relevant digital/eBusiness KPIs (including internal and industry benchmarking) to ensure achievement of targets.
• Maximizes business value by using digital to drive cross-functional (eBusiness, Marketing, Sales, CCSD, Corporate Communications, CES) collaboration, sharing and, where appropriate, integration.
• Works in partnership with communication agencies and ensures all brand communications contribute to enhancing the company’s reputation.                                                  

Financial & Business Acumen

• PFME(Marketing Expenditure) Budget management and P&L understanding                                     

What will make you successful?

• Bachelor’s Degree/IMM Diploma (Marketing Preferred)
• Minimum 5-8 years’ experience in marketing which may include some years in other function ideally in sales/CCSD at Nestlé or equivalent FMCG.
• Good understanding of digital marketing. ‘1-2 years’ experience in digital & social marketing.
• Understanding of key drivers of brand/product P&L and how to action them.
• Experience in leading product launch or complex renovation projects working with cross functional teams.
• Higher education in business management and marketing with excellent track record.
• Strong learning agility.
• Project management skills at Senior I2L (Innovation to launch) Project Manager role level.
• Strong relationship management and communication skills.
• Experience in social media and/or eCommerce.
• Good internet & social platforms technical and functional knowledge.
• Proven track record in delivering digital marketing projects.
• Good understanding of digital and eCommerce landscape.