Summary of main duties:

• Translate the brief and the strategic requirements into a compelling creative solution
• Presentation of work to the Creative Group Head and/or Creative Director
• Be the custodian and creator of the copy, tone and language style of the Client’s brand
• Together with an Art Director, generate effective, innovative and compelling creative concepts for individual ads or campaigns based on sound strategies
• Pro-actively identify creative digital trends and opportunities
• Direct and produce effective, impactful and compelling advertising that reflects insight into the task, the brand and the target market
• Take ownership of your tasks and actively manage the creative process to progress towards deadline

Requirements

Qualifications required:

• Relevant degree/diploma
• Be proficient in PowerPoint/Keynote, MS Word

Minimum relevant experience and skills/attributes required:

• Revelant years’ conceptual copywriting experience within an advertising agency
• Strong conceptual ability
• Advanced brand copywriting
• Attention to detail
• A solid portfolio that reflects creative copywriting proficiencies – both ATL and Digital work
• Understanding of advertising as a selling tool  
• Capability to take on campaigns with multi-element tasks which require a concept and a thought through process
• Accept guidance and respond well to criticism 
• Resilient – can accept setbacks 
• Finely honed copywriting skills and latest techniques
• Have a great sense of humour
• Have a basic understanding of writing for SEO and keywords
• AdWords, Analytics, Reporting
• Must demonstrate creative insight and brilliance for client solutions across all media platforms
• Create copy across multiple channels
• Consistently produce creative elements against a deliverables list 
• Lead brainstorms and conceptualization
• Lead the craft and design of an idea
• Detail-obsessed big thinker, passionate and hard-working, self-motivated team player with the ability to grasp a client’s strategy and brand, and deliver beautiful, insightful, polished work