Requirements

• Minimum relevant experience and skills/attributes required:
• A solid background in both digital and ATL
• An eye for detail and the ability to work well under pressure, as well as being up to date with the latest digital marketing trends, techniques and technologies are essential requirements
• Experience working closely with an art director to generate creative ideas and concepts to fulfil the client’s brief
• Producing scripts and concepts with visual aids and references to communicate ideas to the client
• Gaining an understanding of the target audience and business which the advert is targeted at
• Meeting with the creative director and account managers before presenting ideas to clients
• Pitching ideas to clients (As a copywriter, you will be relied on heavily during presentations, making good presentation skills vital)
• Attending meetings at production houses and with other directors
• Ability to collaborate and engage with a production team and third parties (e.g. working with voice-over artists when recording radio ads; sitting in on editing for required elements to oversee the finished product)
• Checking, guiding and assisting other creatives with their work

Experience:

• 7-10 years’ experience as a TTL copywriter in an advertising agency or similar field is a must
• Experience with TTL copywriting
• Experience with social media writing and specifications/best practices
• Experience in high-volume environments with fast turnarounds preferred
• Experience in a retail advertising environment advantageous but not essential

Qualifications:

• A completed tertiary qualification in Copywriting/Marketing or relevant field
• Third-party platform qualifications (e.g. Google Ad Suites, Meta) preferred but not essential
• Industry awards are a bonus