Senior Copywriter needed at Avatar International

Duties 

Creative Excellence:

• Drive the overall quality of the creative product whilst maintaining accountability to client objectives. 
• Establishes a culture where powerful advertising combines with creativity and quality.
• The Avatar through-the-line approach is supported by you and this sentiment is filtered down to junior staff. 
• Ensure the quality of work is maintained/improved under your guidance. 
• Creative work that is presented is fully thought-out solutions rather than options (including detailed thinking, budgets, and timings).
• Produce TV ads that rank amongst the most liked ads in each emerging and developed market.
• Gains respect from the client and develops a valuable relationship with the internal teams.
• Create integrated “solutions” as opposed to “one-off” ads. 
• Work with strategy and media at reviews and client presentations.
• Clarify the exact purpose/deliverables of a brief before developing work.
• Create a culture of ‘solutions not problems’ within the creative department. 

Talent Management: 

• Manage, grow, develop and empower junior team members. 
• Contribute by effecting innovation that builds a positive agency culture and work environment through knowledge sharing, mentorship and guidance. 

Requirements

Qualifications & Experience 

• Matric
• Tertiary qualification in Copywriting or English 
• Courses in Copywriting 
• Conceptual and exceptional writing ability  
• A portfolio that reflects creative copywriting proficiencies  
• Flair for writing imaginative, broad, intrusive, creative, and original work 
• Ability to deliver creative work of distinction.
• Capability to take on campaigns with multi-element tasks that require a concept and a thought-through process 
• Finely honed copywriting skills and the latest techniques  
• Is articulate.   
• Experience with software such as Photoshop, Illustrator, InDesign, Adobe After Effects, Video Editing Flash etc 
• 7+ years’ experience in the creative industry. 
• Has achieved merit-worthy excellence by winning awards in their field of expertise and is recognized by industry peers as setting new industry standards.