19 hours ago
Job title : Senior Copywriter
Job Location : Gauteng, Johannesburg
Deadline : November 21, 2024
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About the job Senior Copywriter
- We believe in creative work that disrupts, and we are looking for a candidate who is going to embrace modern marketing principles and is a self-starter by nature. This is an individual who is not afraid to challenge the norm and embodies our philosophy of divine discontent (Never stop chasing brilliance attitude).
- We are therefore looking for a Senior Copywriter. Must have 8+ years experience.
- To complement the above, well also be looking for:
- Highly conceptual individual (Must show a minimum of 5 projects)
- Demonstrate exceptional strategic thinking (Provide 2 examples)
- Track record of leading the conceptualization and execution of campaigns (Show minimum of 4 examples)
- Must demonstrate in-depth understanding of new and existing digital platforms
- Must show an understanding of various programmes (Word,Excel etc.)
- Must have industry recognition in the form of local and/or international awards. (i.e. Cannes, One Show, Loeries, Clios, Bookmarks etc.)
RESPONSIBILITIES
- As a senior creative you will help lead our passionate, multi-talented studio, guiding more junior members to deliver, and encourage exceptional, integrated concepts that exceed client briefs and expectations.
- A Senior Writer is an important contact point in our agency, so they can expect to be craft-led, strategically driven, media agnostic, agile and consistently conceptual, with a desire to transform brands by creating exceptional, intuitive, and human-centred products and experiences.
- The successful candidate will be tuned into all aspects of South African popular culture and the platforms and media it plays in, as well as have a strong point of view on what it takes to win in this space, with the experience to back it up. Exceptional writing ability is paramount.
- Must be able to work on two sizable and one small size project at any one time. Have the ability to attend every review on a project with new 3 ideas. Must be comfortable running projects independently.
What you’ll do everyday
Responsibilities
- Be part of the strategic process and interrogate the brief
- Scope, plan & manage the creative process on projects
- Manage & mentor the junior creatives
- Work with other disciplines (Strategists, Developers, Media, Accounts, etc) to ensure cohesive team integration, and alignment with broader business objectives
- Be a champion for innovative media solutions on every brief
- Play an active role in campaign planning
- Participate in pitches for new business
- Define the tone of overall campaigns
- Manage multiple projects simultaneously
- Generate ideas and sell them into clients and other members of the team
- Mock up creative ideas
- Consistently produce creative elements against a deliverables list
- Lead brainstorms & conceptualisation
- Lead the craft of an idea
- Compile presentations for clients
- Attend client briefings & present to clients
- Attend recordings & film shoots
- Source inspirational material and references of how to push creativity
- Submit proactive work for awards purposes.
You’ll also be required to develop the following:
- Good understanding of influencer, Mobile, Podcast, Out-of-Home, Guerrilla, Activations and Direct Marketing
- Great time management
- Ability to work under pressure & meet tight deadlines
- Adopt problem solving skills
- Strong communication skills with ability to provide rationales for creative choices made
- Strong presentation skills
- In-depth working knowledge of existing and emerging technologies & platforms
- A strong understanding of strategic processes
- Able to work with team members & delegate effectively
- Understand the clients business requirements, and understand how our services should be applied to solve business problems
- Agility is key
- Working knowledge of these tools:
- Microsoft Word
- KeyNote / PowerPoint
- Facebook Creative Hub (Not required, but helps)
Additional skills
- A storyteller
- Audio and Music abilities
- Editing skills
How to Apply for this Offer
Interested and Qualified candidates should Click here to Apply Now
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