4 weeks ago
Job title : Senior Digital Marketing Coordinator – Western Cape
Job Location : Western Cape,
Deadline : June 22, 2024
Quick Recommended Links
Responsibilities:
- Develop marketing strategies that align with the organization’s business goals
- Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
- Manage and work with Brand partners and ensure each brand shows up on our platforms, through full house and digital only campaigns
- Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
- Conduct market research and analyse trends to identify new opportunities and improve campaign performance
- Collaborate with cross-functional teams, across merch, buying and Ops including creative, content, and Bash, to produce engaging content and optimize user experience
- Stay up to date with emerging digital marketing trends and technologies
- Responsible for managing supplier campaigns and budgets and executing on these from studio & agency briefing through to approvals, execution and reporting/proof of execution.
- Manages on site campaigns with the Omni-merchants, including briefing and priority of web banners
- Experience in a similar role, with a demonstrable track record of growing & improving brands and themselves through their work.
- Digital insights reporting
- Digital budget management, planning and tracking
- Performance marketing setup with Bash and agency
- Seasonal and campaign specific reports
- Briefing Performance Marketing (Digital Paid marketing) partner for Meta and Google campaigns
- Manages social media agency & monthly content from planning to approval
- Sign off copy and social posts
- Social media community management (as an escalation point for Agency)
- Co-ordinates in-store eventing/online eventing & any competitions run by the brand/suppliers
- Manages influencer agency relationship and monthly influencer briefs
- Co-ordinates brand quarterly shoots with the in-house designer, including product sourcing, shoot day assistance (as relevant), PDP videos, video content creation, and more.
- Right-hand to the Online Retail Manager
- Manage self and team SLAs
Qualifications and Experience:
- Master’s degree in marketing, communications, or related field
- 5+ years of experience in digital marketing or related field or experience in a similar role, with a demonstrable track record of growing & improving brands and themselves through their work.
- Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
- Proficient in marketing automation tools
- Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
- Strong project management skills
- Excellent written and verbal communication skills
- Tertiary qualification (Diploma or Degree in Marketing, eCommerce or similar)
How to Apply for this Offer
Interested and Qualified candidates should Click here to Apply Now