Senior Digital Marketing Specialist Job at World Fuel Services

• World Fuel is seeking a talented and detail-oriented Senior Digital Marketing Specialist to support the execution of digital marketing campaigns and website experiences across our global business.
• This role is ideal for a hands-on digital marketer who enjoys building, launching, and optimizing marketing assets while ensuring every campaign is delivered accurately and efficiently. You'll play a critical role in supporting our global marketing operations team through the execution of email campaigns, marketing automation workflows, landing pages, website updates, and digital content production.
• Working closely with marketing stakeholders across multiple business segments and regions, you will help deliver seamless digital experiences that support customer engagement, lead generation, and business growth.
• This is an excellent opportunity for a marketing professional looking to deepen their expertise in marketing automation, HubSpot, website management, and digital operations within a large international organization.

What You'll Do
Marketing Automation & Campaign Execution
Build, execute, and maintain digital marketing assets within HubSpot, including:

• Email campaigns and reusable email templates
• Automated workflows and nurture programs
• Forms and progressive profiling experiences
• Landing pages and thank-you pages
• Audience segmentation and list creation

You will:

• Support campaign testing, scheduling, and deployment
• Ensure campaigns are executed accurately and on time
• Perform quality assurance checks across all digital assets
• Maintain campaign consistency, naming conventions, and asset organization
• Monitor campaign delivery and support performance tracking

Website Content Management

• Manage and maintain website content within WordPress.

Responsibilities include:

Publishing and updating website content

• Maintaining page formatting, metadata, and content structure
• Uploading images, files, and digital assets
• Supporting campaign landing page development and content refreshes
• Conducting quality checks to ensure accuracy and compliance with brand standards

Quality Assurance & Digital Excellence

• Serve as a key contributor to maintaining high standards across all digital marketing activities.

You will:

• Validate links, formatting, rendering, personalization, and tracking
• Ensure digital assets are technically accurate and compliant with established guidelines
• Identify opportunities to improve processes and execution efficiency
• Support documentation and best practices for digital marketing operations

Cross-Functional Collaboration
Partner with stakeholders across marketing, content, and business teams to deliver high-quality digital experiences.

You will:

• Gather requirements and clarify project needs
• Provide updates on project timelines and priorities
• Support internal marketing requests related to HubSpot and WordPress
• Collaborate with global teams to deliver campaigns efficiently and consistently

What We're Looking For
Required Experience

• 4+ years of experience in digital marketing, marketing automation, campaign operations, or website content management
• Hands-on experience with HubSpot, WordPress, or similar marketing platforms
• Experience building and deploying email campaigns, landing pages, forms, and workflows
• Experience working in a structured marketing, production, agency, or in-house digital environment
• Proven ability to manage multiple projects and deadlines simultaneously

Technical Skills

• Strong proficiency with HubSpot and/or WordPress
• Experience using Microsoft Office applications
• Understanding of email marketing and marketing automation best practices
• Familiarity with segmentation and audience targeting concepts
• Basic HTML/CSS knowledge is advantageous
• Experience with Canva, Adobe Creative Suite, or similar tools is a plus

Professional Skills

• Exceptional attention to detail and commitment to quality
• Strong organizational and project management skills
• Excellent communication and stakeholder management abilities
• Ability to follow established processes while identifying opportunities for improvement
• Self-motivated and comfortable working independently in a remote environment

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field
• HubSpot Certification and/or WordPress Certification
• Experience supporting B2B marketing campaigns
• Experience working with global teams and stakeholders