Senior Email Marketing Executive (Data) – Rentokil Initial needed at Rentokil Initial South Africa

PRINCIPAL DUTIES & RESPONSIBILITIES

• Creating and developing targeting workflows for email marketing campaigns.
• Assisting in data requests for multichannel campaigns as required.
• Issuing email marketing campaigns, working to schedules as set out in the marketing calendar across all businesses.
• Reporting and providing up-to-date performance indicators of email marketing campaigns.
• Testing and revising targeting campaigns based on performance indicators.
• Providing analysis and understanding on key campaign performance metrics.
• Maintaining customer databases and subscription preferences.
• Creating segments to target audiences within our email marketing tool.
• Understanding of how to make best use of available data.

SKILLS and COMPETENCIES

• A background in data segmentation preferably with an interest in Marketing. Ideally, educated to degree level or suitable work experience
• A good understanding of best practices in email marketing
• An understanding of automation technology
• Intermediate skills in Google / MS Office Suite or equivalent, with a good level of competency using spreadsheets for calculations of large datasets
• Basic HTML, CSS and JavaScript knowledge, or willingness to learn
• A genuine passion for digital marketing, technology and user experience
• Ability to think outside the box and bring new and innovative ideas to the table 
• A “Learner’s Mindset” – willing to experiment with technology to create solutions
• Knowledge of GDPR best practices
• Understanding of how to manipulate large data
• The ability to work successfully in a team, supporting remote colleagues with campaigns
• Excellent data and visualisation skills
• Comfortable working with data and multiple data sets.
• Good analytical skills
• The ability to work with own initiative and to work to deadlines
• Confidence pitching ideas or giving feedback to senior colleagues and peers based on your knowledge and expertise and work in a collaborative manner
• Ability to think outside the box and bring new and innovative ideas to the table 
• Ambition for career progression within a Marketing role 

QUALIFICATIONS and  EXPERIENCE

• Bachelor’s degree in marketing, communications, journalism, or a related field/ equivalent qualification
• You must have attention to detail with an interest in current internet trends and technologies.
• Equally important is your highly organised approach and strong presentation skills.
• You will be a superb team player whilst retaining the ability to work independently.
• Results-driven, your flexibility and communication skills will be second to none.