Senior Lead Creative Designer needed at Achievement Awards Group

Key Responsibilities

Creative Leadership & Strategy

• Lead the creative direction for brand awareness, promotional activities and product marketing across multiple business units.
• Develop and maintain brand guidelines and visual systems, ensuring alignment across all digital and print assets.
• Partner with marketing and product owners to shape compelling marketing toolkits that enhance go-to-market strategies.
• Oversee creative execution across email, PR, web, search and display ads, social media, videos, brochures and presentations.

Marketing & Sales Enablement

• Support pitches and tenders by developing visually compelling proposals, presentations and supporting collateral.
• Oversee the development of marketing toolkits that provide structured, scalable design assets for internal teams and agencies.
• Drive the creation of digital marketing campaigns, ensuring alignment with brand and performance objectives.
• Lead the design of service and product brochures ensuring clarity, engagement and visual appeal.
• Develop sales enablement tools that empower sales teams to communicate value effectively across multiple lines of business and products.

Team & Project Management

• Supervise – not manage – a small internal team of designers providing design direction and creating design systems to give clear direction for internal and external teams to create campaigns.
• Supervise external agencies and freelancers, ensuring they align with AAGroup’s brand and campaign objectives.
• Oversee the workflow of marketing campaign assets – including web, digital ads, video, brochures, presentations and events.
• Work closely with the Marketing Director, Content Strategist and Program Manager to streamline design execution.

What We’re Looking For

• 8+ years of experience in creative leadership, design direction or art direction.
• A strong portfolio demonstrating expertise in branding, marketing campaigns and digital design.
• Deep experience working across B2B and B2C marketing
• Skilled in Adobe Creative Suite, Figma and digital marketing assets.
• Motion graphics tools is a plus.
• Experience directing teams, managing agencies and contractors in a fast-paced environment.
• Experimenting with emerging AI technologies to enhance productivity and craft.
• Strong storytelling skills to align visual and written content across platforms.
• Ability to balance strategic thinking, providing direction with hands-on execution.

Non-negotiables:

• Must be a hands-on creator (IC), not a team manager
• A self-directed, strategic leader who can develop a plan and drive multiple marketing projects
• Must have some B2B experience