Senior Manager, Technology MRM, SEO, Translation and SoMe needed at NTT Ltd.

Your day at NTT DATA

• The Senior Manager Marketing Technology will join the center of excellence team to help the broader NTT DATA marketing organization to scale in MRM (Marketing Resource Management), SEO (Search Engine Optimization), website translation and social media platforms. The Senior Manager Marketing Technology will play a critical role in building a global MarTech stack with centralized platforms for regional use to execute marketing that resonates most with our clients. This approach will enable faster time to market, asset and campaign re-use and best practices.

What you’ll be doing

Key Responsibilities:

• Act as product owner of MRM (Marketing Resource Management), SEO, web translation and social media platforms and as the primary point of contact for the applications – including staying abreast of application features both upcoming and existing.
• Lead the evaluation and rationalization of current, similar applications to select one for standardization.
• Work with cross-functional teams and marketing platform stakeholders across NTT DATA globally: Interact and collaborate regularly with IT, Enterprise Architecture, marketing stakeholders, business analysts and project management.
• Develop business cases with input of team members and stakeholders.
• Support identifying total cost of ownership, gathering business requirements and score applications.
• Maintain and identify integration platform owners, foster and build relationships with regional platform users.
• Lead the rollout of the chosen application, using change management skills to ensure application adoption through clear and transparent communication.
• Develop training plans and working closely with the MarTech Best Practices and Governance role to ensure standards are established for global use.

Knowledge and Attributes:

• Experience with MRM platforms Wrike & Magnetic or Adobe WorkFront.
• Experience with SEO platforms BrightEdge or SEM Rush.
• Ideally, some understanding of website translation platforms Smartling or Transperfect and social media platforms EveryoneSocial or BeAmbassador.
• A client-first attitude toward your internal stakeholders with exceptional communication and relationship skills.
• A strong understanding of operational requirements of MRM platforms.
• Strong project management skills and attention to detail.
• Strong process orientation — able to analyse tasks and execute in collaboration cross-functional teams and stakeholders.
• Proactive, self-motivated and able to work effectively with teams to develop new processes.
• Experience developing business cases and participating in gathering business requirements.

Academic Qualifications and Certifications:

• Undergraduate degree or equivalent combination of education and work experience.

Required Experience:

• Experience with either Wrike & Magnetic or Adobe Workfront is a plus.
• 8-10 years relevant experience.
• Advanced level of verbal and written communication skills and ability to communicate to different levels within the organization (email, documentation, PowerPoint).