3 days ago
Job title : Senior Product Manager
Job Location : Gauteng, Johannesburg
Deadline : August 03, 2024
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MAIN PURPOSE OF THE POSITION:
- To develop, manage and execute against sales strategies by co-ordinating all Brand activities across all SABC platforms.
KEY ACCOUNTABILITIES:
- Actively lead and manage in all platforms’ strategic planning processes; of particular importance is the responsibility for the development of an innovative sales approach that is consistent with each platform’s unique market positioning, competitive environment, and consumer offering.
- Conduct business reviews to establish traction and performance of brands and various stations.
- Establish an equitable budget for the brand managers
- Contribute to the growth and development of all platforms brand by inputting into both marketing and programming strategies.
- Continuously provide sales and trade marketing strategies, assistance and brand training to enable the Sales Executives to achieve the platform targets.
- Ensure that all brand solutions are specific, relevant and targeted at various sales segments.
- Present to clients and agencies to promote various brand solutions.
- Manage the Segment Unit operating budget in such a manner as to encourage cost containment.
- Ensure consistent achievement of revenue generation and market share growth objectives.
- Ensure sustainable and profitable growth
- Identify and develop bespoke/ non-standard feature by platform
- Identify and develop new or lapsed client packages
- Develop long term sponsorships packages
- Defend and grow commitment business opportunities
- Drive optimal sell out of inventory against revenue target
- Ensure collaboration with other Departments to optimize sales objectives
- Set guidelines to ensure optimized utilization of marketing and pricing strategy.
- Ensure effective marketing of Sales to maintain credibility and visibility.
- Ensure optimal utilization of research data to support decision making.
- Review and Report on the overall performance of the segments in line with objectives and targets
- Inculcate high performance culture and hold individuals accountable
- Monitor, report on the operational risks and compliance.
- Implement internal control measures to ensure good governance and compliance with SABC policies and procedures.
- Oversee the management of Sales risks to protect organisational integrity, create value, prevent financial loss and ensure compliance with applicable policies and legislations.
- Monitor compliance in line with OHS Act.
- Review and implement Risk Management Plan in line with organizational Risk Framework (COSO Model):
- Governance and Strategy
- Risk Mitigation Plan
- Formulate Internal Control
- Monitoring and Evaluation
- Monitor execution of internal risk audits and address gaps and provide execution of mitigation strategies.
- Evaluate all business plans against the Sales guidelines, policies and SOP’s.
- Resolve audit findings, when applicable and recommended
- Communicate with external and internal stakeholders, in order to ensure optimal delivery of Sales objectives.
- Create and maintain cross functional communication with other Divisions.
- Advance Company’s interest in all negotiations with external Stakeholders to maximise revenue generation.
- Develop and Implement compelling and innovative client solutions.
- Effective implementation of Performance Management System in accordance with organizational policy and procedures.
- Ensure adequate staffing for workload, succession planning and effective leadership.
- Effective briefing and communication with departmental staff.
- Personal Development Plans (PDP) for all staff members.
- Provide direction on the retention and attraction of staff
MINIMUM REQUIREMENTS:
- Degree / National Diploma (NQF 6/7) in Marketing or relevant tertiary qualification (IMM, Vega, AAA)
- 8 years’ Sales experience in Media Environment of which 4 should be on middle Management Level.
- Proven past achievements in sales management, negotiation ability and relationship building
- 5 years in media with exposure to all Platforms (Radio / TV)
- At least 5 years sales experience
- Experience in conceptualizing concepts/ideas that will deliver revenue results
- Sales knowledge (pipeline management, target setting and team deployment)
- Business planning and complexity theory
- Budget management and forward scenario planning of cost and revenue budgets
- PFMA and relevant national treasury regulations
- Strategic management
- Management information systems
- Financial accounting standards
- Scenario planning and Trend analysis
- Understanding of the different role players within the broadcasting landscape
- Project management
- Understanding of applicable legislative frameworks and regulations
- Comprehensive understanding of business principles relevant to sales management
How to Apply for this Offer
Interested and Qualified candidates should Click here to Apply Now
- Media / Advertising / Branding jobs