Job Purpose: 

• To lead, manage and motivate the sales team to reach individual and campus appointment, application and registration targets.
• Responsible for initiating and managing relationships with prospective students through every stage of the recruitment process (Leads, Appointments, Applications and Registrations) and report on individual sales activities per set targets.
• To achieve application targets and implement campus sales and marketing initiatives and plans aimed at attracting students to apply for full-time and part-time undergraduate and postgraduate qualifications.

Duties and Responsibilities:

Presentation Target

• Deliver engaging presentations at targeted schools, showcasing the benefits of our institution.                             
• The ability to deliver a great presentation to potential students is crucial.
• Distribute marketing materials and interact with students to generate interest and enquiries.                                             
• Represent our brand at career expos and other stakeholder events.        
• Achieve monthly presentation targets as per school priorities.

Database Collection

• Meet monthly targets for collecting school databases to expand our reach.

Interview Target

• Make proactive calls to prospective students, scheduling interviews to meet daily and weekly targets.
• Follow up on online applications, ensuring proof of payments and scheduling appointments.
• Provide prompt responses to online and telephonic enquiries.
• Conduct interviews following an established script, building rapport with students and parents.
• Achieve individual targets for weekly, monthly and annual interviews.

Application Target

• Assist students with the online application process during interviews, securing applications on the spot.
• Follow up with unpaid online applications and ensuring payment is completed.
• Conduct regular calling campaigns to convert interviews into applications.
• Drive application acceptance and pre-registration fee payment.
• Achieve individual targets for weekly, monthly and annual applications.

Registration Target

• Meet individual targets for new student registrations.      

Administration and Reporting

• Maintain accurate daily reports, including call reports and interview booking trackers and the CRM system.
• Ensure interview forms are completed correctly and applications have valid supporting documentation.
• Update relevant systems and reports as required by the Head: Student Recruitment.

Competencies Required:

• Strong interpersonal and communication skills to effectively engage with students, parents and stakeholders.
• The ability to deliver a compelling presentation at schools is crucial.
• Friendly, tenacious, and target-driven mindset with exceptional organisational abilities.
• Excellent time management skills to handle multiple tasks and work under pressure.

Minimum Requirements:

• National Diploma (NQF6) with 3 years sales experience (preferred).
• Alternatively, minimum of National Senior Certificate (or equivalent) with 5 years sales experience.