Social Media Manager needed at Massmart

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Massmart’s job vacancy, Career and Recruitment

Job title : Social Media Manager jobs in Gauteng

Job Location : Gauteng, Johannesburg

Deadline : August 28, 2022

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FUNCTIONS / RESPONSIBILITIES:

Social Media Content Strategy

  • Develop, implement and execute organic social media content strategy
  • Identify trends and insights within social sphere use these insights to inform strategy on a continual basis
  • Develop tactical campaigns for brand and vendor campaigns
  • Oversee all visual content creation for social media channels
  • Measure and report performance of all organic social activities against agreed KPI’s
  • Maintain knowledge of new and emerging technologies and approaches to social media
  • Drive organic social innovation, agile ways of working and foster a culture of continual test-and-learn across the team
  • Work closely with brand, creative and merchant teams on any briefs for social led photo shoots / campaigns

Paid Media Strategy

  • Responsible for managing and implementing successful omni-channel social paid media campaigns, demonstrating revenue goals, efficiency and volume online as well as in-store
  • Work with the teams as needed to estimate budgets and volumes for prospective supplier proposals
  • Responsible for budget allocation and planning
  • Constant optimisations of Social campaigns and provide insights as to how ROAS has increased.
  • Competitor research and campaign strategy
  • Understand and manage all Social channels content to improve ad performance and CTR’s
  • Ensure evaluation and tracking is in place to monitor campaigns
  • Identify opportunities to grow sales and improve profitability of campaigns
  • Work directly with campaign coordinators to communicate results and opportunities within social paid media to relevant stakeholders
  • Contribute to campaign performance reports, using data to tell stories, and provide actionable insights for team members
  • Briefing campaigns with Media Agencies
  • Analyze Google Analytics for better understanding on user behaviors, conversions
  • Develop the content strategy for the business focused on online and social channels, social content and paid media strategies.
  • Manage the team who is responsible for social media execution and community management
  • Working with the creative team to define the voice and personality of Massmart Wholesale brands on Social and ATL channels
  • Working with the team to deliver all social media content and maintaining the content calendar going forward
  • Ensure the content created resonates with our target markets and is relevant and appropriate for each medium.
  • Aim to grow Massmart Wholesale’s customer base and sales through social media.

Liaising relevant stakeholders (departments, brand & stores)

  • Contribute to strategy and planning meetings when appropriate
  • Work with marketing teams and other departments regarding their needs on all online channels
  • Ensure the correct information has been obtained from relevant departments regarding promotions or campaigns that are relevant to that department
  • Ability to work independently and build strong relationships with all stakeholders
  • Lead campaign discussions with brand, merchant and vendors

Reporting

  • Working with their team to ensure we are reporting on social media of the brand initiatives to marketing teams or relevant departments for continuous improvement and development of future strategies.
  • Ensure the team delivers timeous reports on positive and negative sentiments and monitor such levels.
  • Report on potential brand attacks.
  • Prepare regular summary reporting for senior management

General

  • As Assist with other digital marketing tasks and special projects that may arise.

Requirements:

Minimum Academic, Professional Qualifications & Experience required for this position

  • Matric/Grade 12
  • Confident in scheduling tools, Google Analytics and Facebook business manager
  • Ability to plan and manage channel and or campaign budgets
  • Experience in agile, fast-paced, ïtrading-led’ environment
  • Marketing / Communications qualification 3year degree or diploma

Advantageous

  • Tertiary education in marketing/related field.
  • 5 8 years’ experience in digital marketing and social media

Competencies & Skills

  • English, ability to read, communicate and understand.
  • Knowledge of organizational procedures and policies
  • Knowledge of utilization of social media channels or platforms.
  • Social media monitoring and engagement tools.
  • Understanding of social media advertising principles
  • An ability to multitask and perform under tight deadlines
  • Strong verbal and written communication skills
  • The position requires trust and honesty and that entails the handling of cash and/or finances, which includes but is not limited to, the handling, administering, processing and distribution of the Company’s monetary resources such as its stock in trade or merchandise
  • MS Office

How to Apply for this Offer

Interested and Qualified candidates should Click here to Apply online

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