Strategy Developer Crop Protection – Isando needed at Bayer

Role Purpose                                                                       

• Responsible for developing customer facing squad focused marking plans for crop protection while implementing the RSA Go-To-Market (GtM) strategy and campaigns for key farmer and channel segments within their customer facing squad. Drive GTM strategy, squad focused activation & squad marketing plans.
• Liaising and feeding back insights and local marketing plans to GTM team in Value Proposition supporting Squad.
• Achieve sustainable profitability and market share consistent with the KPI’s for CP, by satisfying current and future customer needs through tailored solutions.
• Enable Customer Facing Squad to execute effectively on their go-to-market strategies.

Key Responsibilities and Tasks

• Develop & implement short, mid-term integrated marketing strategies and campaigns in CF Squad, in alignment with GTM, cluster and regional crop strategies to address customer segment needs and requirements for CP
• Ensure that GTM strategies are effectively implemented through tactical marketing plans based on customer segmentation
• Define product/solution needs to achieve squad strategies and collaborate with cluster crop teams to ensure availability of such products/solutions for crop protection.
• Develop value proposition of products and tailored solutions based on collaboration with customer facing squad and Value proposition supporting squad.
• Manage and co-ordinate pricing and market funding strategy as part of the GtM strategy to ensure profitable business growth for customer facing squad.
• Collaborate with commercial operations squad to plan and implement tailored, crop system and OBM solutions and translate into marketing strategies and campaigns.
• Act as the key marketing contact for RSA between customer facing squads and supporting squads ensuring effective implementation of GtM strategy and regular feedback.
• Analyze market, macro-trends, customer needs and competitor strategies to identify new business opportunities for our crop protection business based upon unmet needs of current and new customers.
• Collaborate with business intelligence and customer insight team to generate necessary customer insight to develop customer centric marketing strategies and aligned campaigns
• Collaboratively coordinate within the customer facing squad and support squad to address needs and evaluate GtM strategies.
• Support efficient implementation of key Stewardship measures as part of the GtM strategy and tailored crop solution.
• Collaborate with internal and external partners to ensure the development and effective implementation of GtM strategies.
• Contribute to a customer centric and ‘on the ground’ GTM Enablement team and place customer needs, value proposition and practical implementation central to all decision making.
• Identify new and innovative (disruptive) ways to drive and grow the business within the customer facing squad.
• Include Roundup in strategies to position Roundup into crop tailored solutions based on the Africa Roundup strategy
• Provide Roundup inputs into strategic planning and annual business plan exercises: i.e., volume and price growth opportunities based on portfolio strengths and value capture potential, etc.
• Support license to operate plans and activities
• Define customer experience and value proposition driven by the trend to attract new customers and to drive brand loyalty in a given competitive landscape
• Develop brand messaging & communication strategy – elevator speech, tagline, campaign themes, proof points, etc. Monitor consistent application of brand messaging throughout the campaign

Experience, Skills and Qualifications

•  Bachelor’s Degree in Agriculture or Marketing/Business administration
• Business and customer centric minded
• Ability to drive change in complex and stable organization while not being disruptive to the business.
• Ability to collaborate/communicate with and develop internal and external partnerships 
• Good Microsoft Office skills (Excel / Power Point / Word) a prerequisite
• Excellent communication and presentation skills. Fluent in English, oral and written, is required