Subscriptions Business Manager – VAS needed at TFG

Key Responsibilities:

• Success in managing or strong experience in a subscription-based businesses, demonstrating strong revenue generation and customer retention capabilities. 
• Strong understanding of subscription metrics, cancellation analysis, and customer lifecycle management. 
• Exceptional commercial insight and negotiating ability 
• Ability to use data-driven insights to inform decision-making (with the analytics team). 
• Strong communication and presentation skills to communicate strategy and results to external and internal stakeholders. 
• Ability to collaborate effectively across different departments and functions.
• Experience with subscription management platforms and relevant analytics tools.
• Understanding of licensing models and/or legal contracts. 
• Researching, identifying and negotiating with key product benefit partners to agree mutually beneficial product offerings on the TFG Media subscription platform at optimal pricing to ensure strong, fast market penetration and a highly competitive offering. 
• Drive contract and licensing negotiations with key external partners (including international) across a wide range of industries including entertainment and technology
• Track and report key metrics including cancellations, customer lifetime value, acquisition costs and benefit usage and identify areas for improvement. 
• Drive acquisition via digital marketing campaign and partnerships using customer segments and value propositions.
• Retention initiatives including value bundling, personalisation, incentives and loyalty propositions
  Drive revenue growth through acceptable profit margin (optimisation of pricing and expense management), customer upselling, cross-selling, and cancellation management. 

Drive strategy and vision:

• Drive strategy and roadmap for subscription volume and revenue growth 
• Use customer data, industry research and consumer trends to improve consumer experience and subscription lifetime. 

Collaborate cross-functionally across business portfolios:

• Partner with business to ensure subscriptions initiatives are clearly represented and communicated including financial business cases for prioritization

Project Execution:

• Execution of initiatives including go-to-market launch plans, and optimization recommendations
• Ensure strategies are documented and strategy document is regularly updated
• Regular reporting to internal key stakeholders and executives 

Qualifications and Experience:

• Business or legal related degree or commensurate experience
• Digital subscription management or platform experience 
• Strong budget (P & L) skills
• Experience with licensing models / contracts
• Digital sales platforms & technologies 
• Digital entertainment industry knowledge
• E-commerce expereince 
• Loyalty program strategy and management insights