Trade Marketing Manager – Midrand needed at Saint-Gobain

Why do we need you ?

• Trade Marketing Strategy: Develop and implement comprehensive trade marketing strategies that align with company goals targeted at hardware retailers and specialist distributors within the construction industry.
• Market Analysis: Conduct market research and competitive analysis to identify trends, opportunities, and challenges. Use insights to inform marketing strategies and tactics.
• Campaign Development: Design and execute trade marketing campaigns, including promotions, product launches, and educational events, to support sales and drive product adoption.
• Partner Engagement: Build and maintain strong relationships with trade partners, including distributors, contractors, and retailers.
• Sales Support: Collaborate with the sales team to provide marketing support, including the development of sales tools, promotional materials, and training programs.
• Budget Management: Manage the trade marketing budget, ensuring effective allocation of resources and tracking of expenses to achieve desired outcomes.
• Performance Measurement: Monitor and evaluate the effectiveness of trade marketing initiatives using key performance indicators (KPIs) and provide recommendations for improvement.
• Brand Management: Ensure consistent brand messaging and positioning across all trade marketing activities. Maintain brand integrity and reinforce brand values.
• Cross-Functional Collaboration: Work closely with internal teams, including product development, sales, and customer service, to ensure alignment and successful execution of marketing strategies.
• Leadership: Lead, coach and develop your direct reports to increase their capability, commitment, drive, and performance output so that the organization reaches its objectives, executes its strategies and progresses towards its vision.

Is this job for you ?

• The ideal candidate should have 3 years’ experience managing a trade marketing agenda, ideally but not limited to a national retail environment. Advantageous to exposure to hardware retail environment.
• The candidate should have a relevant B degree in Marketing or Business Management. Previous key accounts experience would be an added advantage. The individual should be highly organized, analytical, and inquisitive, with excellent attention to detail.
• A proven record in project management skills with the ability to work under pressure and to tight deadlines in a rapidly changing environment.
• Advanced Computer Literacy and should have demonstrated ability to work across departments to realise business goals.
• Strong organization & coordination ability, able to consolidate company’s information & convert to competitive advantage in promotional material and campaigns.
• Strong influencing and coaching ability, imparting knowledge in a concise and effective manner. Strong logical thinking ability, deliberate questioning in a comprehensive, thorough manner, able to maintain balance & principle persistence.