Key purpose

The traffic manager’s role is to ensure that all video briefs, projects and video assets are managed and coordinated effectively between the Discovery Marketing Video team and internal clients. These include the brand, social media, reputation management, and digital marketing teams. The traffic manager must ensure that all video suppliers and freelancers are briefed, that project plans and deadlines are met, and that internal clients are updated on the progress of briefs.

Below are examples of the traffic manager’s areas of responsibility.

• Ensuring that operations run smoothly
• Creating detailed schedules, setting deadlines and milestones at each stage of the project, and making sure that work is distributed efficiently to the respective internal teams
• Managing the number of briefs submitted to the video team, and ensuring all internal clients are kept up to date on the status of ongoing briefs
• Working with the video lead, suppliers and internal clients to plan production timelines according to deadlines
• Managing job files between internal clients, the video lead and suppliers to ensure reverts and feedback are provided at each milestone point
• Ensuring video stand-up meetings occur, new video briefs are allocated according to the video type, requirement and deadlines, and updates are provided on existing briefs
• Ensuring all quotes and invoices are processed according to project and brief timelines
• Presenting a weekly project update to the internal video team on the week’s agenda and production workflow.
• Ensuring continuous improvement and professional development
• Fostering an environment conducive to cross-functional skills transfer by integrating and harnessing team specialities and talent
• Cultivating an environment where creativity and innovation are encouraged and providing necessary guidance, coaching and support in this regard
• Maintaining up-to-date professional and technical knowledge and keeping abreast of industry trends
• Contributing to team success by ensuring team commitment and cohesion, valuing individual contributions and showing respect for others
• Respecting diversity and encouraging an environment that values inclusivity
• Building and managing operational relationships with internal stakeholders
• Interfacing with internal teams and colleagues to ensure best-in-class video assets that support marketing and communication objectives
• Providing expert guidance to colleagues on industry best practice
• Participating in meetings and forums to share knowledge, encourage innovation and manage complexities
• Using client feedback to inform service-delivery improvements

Competencies

• Strong client liaison skills
• Ability to cultivate strong relationships
• Detail oriented and methodical
• Ability to work well under pressure and handle multiple deadlines
• Excellent interpersonal skills 
• Ability to work well in a team 

Education and experience

• Agency experience in a traffic coordination role (3 to 5 years)
• Video production experience an advantage 
• Project management experience and skills an advantage
• Video production or film qualification an advantage
• Understanding of video marketing practices an advantage