Requirements

• Be in possession of a post-graduate degree in tourism, sustainable development, community development, economic development or related field.
• 5-7 years’ experience in tourism development.
• Experience in policy analysis, business development, programme/project management and community development.
• Experience in stakeholder engagement and working with diverse stakeholders.
• Critical thinking, and analytical skills
• Monitoring and evaluation skills
• Conflict management skills
• Cultural sensitivity abilities
• Adaptability
• Ability to maintain confidentiality.
• Planning, coordination and organising skills.
• Computer literacy
• Excellent communication, listening and presentation skills.
• Good interpersonal skills
• Ability to work independently and under pressure.

Responsibilities

• Lead the development and implementation of community-based tourism strategies and programmes that promote sustainable livelihoods in the identified Mega Living Landscapes as part of Vision 2040.
• Identify gaps and optimize opportunities in Mega Living Landscapes where there is potential to attract tourism and investment.
• Develop and manage destination marketing initiatives for communal areas in Mega Living Landscapes
• Develop tourism support programmes for SMMEs.
• Lead the development of rural tourism products and services to attract and encourage inclusive tourism.
• Identify opportunities for development of tourism infrastructure in Mega Living Landscapes.
• Provide training and capacity building support to local communities and tourism operators.
• Create awareness about the value of tourism to local communities.
• Develop and maintain a good working relationship with both public and private sector stakeholders.
• Identify opportunities for development of tourism infrastructure in Mega Living Landscapes.
• Develop and implement programmes for inclusive participation of previously disadvantaged individuals and communities including women, girls, youth and people with disabilities.
• Ensure effective dissemination of information about investment opportunities in Mega Living Landscapes.
• Address barriers to the growth of tourism in Mega Living Landscapes.
• Undertake research and analyse trends in order to inform marketing and investment decisions.
• Ensure effective risk management in community-based tourism programmes.
• Monitor progress with the implementation of programmes to ensure their impact on local livelihoods and their effectiveness.
• Develop and implement tourism skills development for communities.
• Keep abreast of markets and industry trends.
• Collaborate with all relevant divisions in the organisation to ensure integrated and sustainable community-based tourism development.