Wholesale Specialist | Red Bull

• The Wholesale Specialist’s main priority is representing and managing the Red Bull business with assigned Independent Wholesalers by developing and agreeing annual business plans, achieving growth, driving availability, visibility, communication and additional placements of Red Bull to enable maximum sales of all Red Bull products and priorities which lead to an increase in Distribution, Execution and Volume.

RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we’ll trust you with:

Territory Coverage

• Effective coverage of all agreed outlets at optimum frequencies in a cost effective manner as well as maintaining & developing route optimization.
• Develops working knowledge of geographic and demographic areas in assigned geography
• Ensure a sustainable Go to Market (GTM) strategy and structure in assigned geography
• Administration and development of designated area.

Perfect Store

• Maintenance and growth of Perfect Stores databases which focus on availability, distribution, pricing, visibility, additional placements and messaging
• Achieve quarterly KPI’s including Perfect Store standards as well as outlet Volume growth.
• Building quality relationships through effective communication
• Influencing decision makers through presenting compelling insights and commercial proposals

Stock Management

• Managing orders to ensure Red Bull’s stock keeping units (SKUs) are in stock and on display at all times
• Ensuring that stock levels necessary to secure continuous availability of Red Bull products to the consumer in all covered outlets are maintained at all times.
• Managing of free goods budget to ensure efficient and effective execution.

POS Management

• Securing (and where possible, improving) the agreed in-store presence of the Red Bull brand
• Planning & Placement of POS – Ordering & collecting of POS to ensure POS is correctly sited and up to date in all outlets
• Promotional Compliance – ensuring agreed promotions are in place and running from the first day

Budget Management

• Manage assigned budgets where applicable (Examples: incentive budgets, free goods budget, POS budget and in some cases regional account budgets)

Other

• Analyse the opportunities in the region, take proper action and implement as needed
• Create strong knowledge of and personal relationships with the top wholesalers
• Maintains strong working knowledge of all relevant Red Bull systems
• Proactively uses available reports to maximize on all opportunities including competitor intelligence
• Develops expertise with regards to product competition and distributor competition in respective area

EXPERIENCE
Your areas of knowledge and expertise that matter most for this role:

• Proven sales track record
• FMCG experience (Wholesale preferred)
• Strong communications skills (verbal and written)
• Self-starter with initiative & attention to detail
• Ability to manage and cultivate good relationships
• Experience with basic administrative programs, Windows, Word, PowerPoint, Excel
• Local market / geographical knowledge beneficial
• Valid drivers license