The Key work outputs and accountability are:

• Website Management & enrichment supporting all websites in Sub Saharan Africa
• Analyse website performance metrics and recommend opportunities for improvement.
• Proficient in using tools such as GA4, SEMRush, and Searchmetrics to provide actionable insights.
• Complete regular audits alongside the SEO team to ensure website accuracy, performance and reliability.
• Deliver comprehensive monthly reports on website performance, SEO rankings, and paid search campaigns in a timely fashion.
• Conduct keyword research and competitor analysis to inform content optimisation and paid search campaign planning alongside the PPC Agency.
• Responsible for developing digital marketing strategies, planning and managing digital marketing campaigns that promote our brand, products, and services.
• Responsible for designing and overseeing all aspects of our digital marketing activities including SEO/SEM, social, blogging, paid, Google My Business and display advertising campaigns.
• Working with the Digital marketing analyst to achieve marketing effectiveness by identifying short-term and long-range issues and opportunities that must be addressed.
• Oversee and collaborate with the Digital analyst to compile reports and competitor analysis for the business
• Responsible for developing and monitoring digital campaign budgets.
• Needs to coordinate and project manage the marketing team’s Digital marketing deliverables
• Support SSA, Moz and EA regions’ digital marketing activities
• Stay up to date with the latest technology and best practices

QUALIFICATIONS AND EXPERIENCE

• Matric (Grade 12)
• Bachelor’s degree in Marketing, Advertising, or a related field 
• At least 5 years experience in a digital marketing role
• Project Management Skills
• Complete knowledge of the latest digital marketing trends and techniques 
• Experience with various digital marketing tools and software like Google Analytic, Google AdWords, SEMRush and SearchMetrics
• Well written communication across channels
• Experience of SEO/SEM 
• Excellent analytical and problem-solving skills 
• Good time management and organizational skills 
• Strong communication and presentation skills 
• A team player and ability to work independently 
• Displaying good multitasking abilities 
• Ability to work under pressure and manage strict deadlines 
• Ability to offer excellent customer service