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About Company
Pernod Ricard South Africa is one of six African market companies to proudly fly the flag of the Pernod Ricard Group.
The French-based Pernod Ricard Group is the world co-leader of the wine and spirits industry, delivering on leading premium brands such as Chivas Regal, Jameson Whiskey, ABSOLUT vod… read moreka and G.H.Mumm Champagne.
Pernod Ricard South Africa was established in 1994, following the birth of South AfricaÕs democracy and the lifting of international trade sanctions. Over the past 20 years, it has grown significantly within the local market and still continues to thrive.
Pernod Ricard South Africa is part of a network of 80 international market companies that promote both the GroupÕs international brands and manages local and regional brands like Red Heart Rum and Olmeca Tequila.
With headquarters in Cape Town and regional offices across the country, the Pernod Ricard South Africa family employs more than 270 proud employees.
As the “creators of convivialityÓ and backed by sound business values and a belief in building lasting relationships, the respected Pernod Ricard tradition continues to be carried forward with vibrancy and passion by the men and women behind Pernod Ricard South Africa.
OUR VISION
Our vision at Pernod Ricard South Africa is “Authentic Brands and Authentic People creating the most respected spirits company in South Africa”.
We also support Pernod RicardÕs global ambition to become No.1 in the industry worldwide. This means commitment to being at the forefront of driving growth in the wine and spirits industry. This is a mind-set of those who dare to create, to innovate and to change the rules. This is why innovation is at the heart of our local and global strategy.
Authentic Brands, Authentic People
From original recipes and ingredients to time-honoured production processes, each premium Pernod Ricard brand is steeped in rich heritage. It is with this legacy in mind that we aim to stay true to our authentic origins. Pernod Ricard is not just a company – it is a business partnership, friendship and most of all, it is a family.
Paul Ricard, one of the company founders, always told his employees: “This business is yours as much as mine. Together we will rule the marketÓ.
To this day, Pernod RicardÕs growth and on-going success is not only a result of leading premium brand offerings, but also attributed to the exceptional people who work together to make it all possible.
Every person who works for Pernod Ricard is unique. Their individual authenticity is valued. Our people are centred, value relationships based on transparency, trustworthiness, honesty and reliability. Pernod Ricard people are genuine in their interaction with one another and their external relationships are personal, have substance and are enduring.
At Pernod Ricard South Africa we donÕt just sell spirits; we also have spirit. We are authentic people, selling authentic brands and are proud of it.
The French-based Pernod Ricard Group is the world co-leader of the wine and spirits industry, delivering on leading premium brands such as Chivas Regal, Jameson Whiskey, ABSOLUT vod… read moreka and G.H.Mumm Champagne.
Pernod Ricard South Africa was established in 1994, following the birth of South AfricaÕs democracy and the lifting of international trade sanctions. Over the past 20 years, it has grown significantly within the local market and still continues to thrive.
Pernod Ricard South Africa is part of a network of 80 international market companies that promote both the GroupÕs international brands and manages local and regional brands like Red Heart Rum and Olmeca Tequila.
With headquarters in Cape Town and regional offices across the country, the Pernod Ricard South Africa family employs more than 270 proud employees.
As the “creators of convivialityÓ and backed by sound business values and a belief in building lasting relationships, the respected Pernod Ricard tradition continues to be carried forward with vibrancy and passion by the men and women behind Pernod Ricard South Africa.
OUR VISION
Our vision at Pernod Ricard South Africa is “Authentic Brands and Authentic People creating the most respected spirits company in South Africa”.
We also support Pernod RicardÕs global ambition to become No.1 in the industry worldwide. This means commitment to being at the forefront of driving growth in the wine and spirits industry. This is a mind-set of those who dare to create, to innovate and to change the rules. This is why innovation is at the heart of our local and global strategy.
Authentic Brands, Authentic People
From original recipes and ingredients to time-honoured production processes, each premium Pernod Ricard brand is steeped in rich heritage. It is with this legacy in mind that we aim to stay true to our authentic origins. Pernod Ricard is not just a company – it is a business partnership, friendship and most of all, it is a family.
Paul Ricard, one of the company founders, always told his employees: “This business is yours as much as mine. Together we will rule the marketÓ.
To this day, Pernod RicardÕs growth and on-going success is not only a result of leading premium brand offerings, but also attributed to the exceptional people who work together to make it all possible.
Every person who works for Pernod Ricard is unique. Their individual authenticity is valued. Our people are centred, value relationships based on transparency, trustworthiness, honesty and reliability. Pernod Ricard people are genuine in their interaction with one another and their external relationships are personal, have substance and are enduring.
At Pernod Ricard South Africa we donÕt just sell spirits; we also have spirit. We are authentic people, selling authentic brands and are proud of it.