MAIN RESPONSIBILITIES:

• Category Knowledge, Business Challenges & Insights 
• Deliver Category Knowledge (Be the shopper expert for the customers)
• Identify insight driven Business Challenges for key customers Joint Category Planning
• Deliver the Retail Category Development Services to their customers aligned with Category management RM priorities and direction
• Develop 3 year shopper plan aligned to customer engagement strategy (for priority customers)
• Develop annual category & shopper plan integrated within Joint Business Planning.
• Recommend customer differentiation opportunities (with CD)
• Shopper Program Development & Activation 
• Activate Shopper programs
• Refine programs to customer shopper & targeted vehicles
• Translate insight and business challenges into recommended category strategies & solutions (activation platforms)
• Deliver regular shopper return on investment reviews for key activities
• Leverage RE/customer-specific shopper insight & customer analytics to Tailor the 5Ps by RE to the customer(s) formats, considering customer strategies and policies
• Communicating 5P targets to Operations and monitoring implementation

REQUIRED QUALIFICATIONS:

• A Bachelor’s degree
• Minimum 5 years of experience in a similar role in an FMCG environment