The Key KPA’s for this role include (but are not limited to):

Brand Availability and Sales Volumes: 

• Achieve availability by channel, as per targets set
• Correct implementation of brand availability, by channel
• Ensure that brand equity is a key driver of all activity and activations
• Drive volume, through innovative ideas
• Drive volume, through brand prioritisation per channel

Promotions and Brand Visibility:

• Ensure that promotions are effectively implemented and within brand equity guidelines
• Ensure that the correct brands are promoted in the correct channels and outlets
• Ensure correct implementation of our National Promotions Strategy
• Manage ROI (return on investment) of promotions
• Ensure brand visibility is optimised through imagery, back room displays, staff uniforms, menus and specialised merchandise

Operational Excellence:

• Correctly implement and update call cycle
• Achieve 100% call rate as per the call cycle
• Ensure that all outlets are coded correctly
• Ensure all requirements are achieved during the rep call
• Correctly complete all administration and report requirements

Consumer Interaction:

• Interact responsibly with consumers at all available opportunities
• Collect consumer information as per the brand target market
• Feedback consumer learning and expectations

Financial Asset Management:

• Quantity and cycle discount parameters adhered to
• Correct completion and timeous return of POD’s and credit notes
• Vehicle maintained and well cared for
• Vehicle mileage is within budget
• Responsible use of promotional stock

Requirements and Qualifications:

• 3 Year Tertiary Education (Beneficial)
• 3-Years Relevant experience – NB experience within FMCG / liquor industry experience
• Product, service knowledge and understanding of category management
• Knowledge of marketing and accounting principles
• Computer literate
• Ability to conceptualise and negotiate
• Customer orientation
• Sound interpersonal skills and creativity (big picture thinking)
• Team player and ability to work independently using initiative
• Endurance and ability to tolerate extended hours