Paid Media Lead needed at Kimberly-Clark

Job Description

• You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 
• We are looking for a highly motivated and experienced individual who can take the paid media transformation to a next level at Kimberly-Clark, benchmarking with the best-of-the-best in the industry.
• Responsible to improve media ROI, creating the new Media operations HUB, enable data-guided planning and optimization in markets, transform media to be more consumer-centric and business-driven.
• Partner with markets to build new capabilities in Data-guided media planning, media reporting & analysis, as well as media partnerships.
• Develop talent and build a strong regional team internally within KC and externally with agency partners.
• Standardize success measure framework for paid media, planning and optimization.

Spearheading major transformative initiatives across all EM markets, including:

• Overhauling aid media operations and implementing new media strategies across EM
• Developing global Joint Business Plans (JBPs).
• Collaborating with the Global team and IPC team to achieve scalability for new models.
• Lead 3 Digital and Media leaders in LATAM, EMEA and APAC to support local markets on the implementation

About You

• You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
• You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

• 10-15 years of extensive experience in paid media across various markets.
• A proven track record of success in paid media planning and buying. Deep understanding of key platforms, trends, best practices– priorities are Youtube, Meta, Tiktok, Google.
• Bachelor’s Degree required; graduate degree preferred.

Skills

• Strategic thought leadership: able to translate business and brand objectives to paid media priorities and outcomes
• Goal-oriented: able to define stretching goals, challenge the status quo, build talent and capability, and be highly accountable for outcomes.
• Strong analytical skills: able to assess, interpret, and integrate learning from multiple sources to enable data-driven media planning and optimization to work cross-functionally in a matrix environment and with external agency partners to deliver results.
• External focus: able to work with external platforms, agencies, find the right resources/capabilities to deliver business goals.
• Experience with media reporting and tracking tools.
• Experience running test/learn experiments and documenting best practices/principles.