Digital Marketing Coordinator needed at hearX Group

Job Purpose:

• Responsible for assisting the digital marketing team to monitor and optimize journeys to achieve set KPI targets  in order to work towards the common goal of the Marketing Department to assist and support the revenue goals of the B2C division, with a specific focus to actively support management to build out CRM strategies guided by market and competitor insights and historic performance.
• Will also assist with general marketing administrative tasks and continually strive to optimize processes to work more seamlessly.

Minimum education (essential):

• BCom Marketing Management or related Commerce degree

Minimum education (desirable):

• Postgraduate

Minimum applicable experience (years):

• 2 – 4 years

Required nature of experience:

• Business to Consumer marketing
• Marketing Administration 
• Digital Marketing 
• Marketing Campaigns – particularly in monitoring and optimizing campaigns (email, social media, content marketing, etc.).

Skills and Knowledge (essential):

• Proficient in Microsoft Suite or Google Suite
• Marketing research / competitor analysis
• Customer Relationship Management (CRM) systems 
• Strong analytical skills
• Optimizing lead conversion
• GA4 (Google Analytics 4)
• MailChimp or similar software
• Campaign management
• Customer segmentation