Job Purpose:

• Responsible for assisting the digital marketing team to monitor and optimize journeys to achieve set KPI targets  in order to work towards the common goal of the Marketing Department to assist and support the revenue goals of the B2C division, with a specific focus to actively support management to build out CRM strategies guided by market and competitor insights and historic performance.
• Will also assist with general marketing administrative tasks and continually strive to optimize processes to work more seamlessly.

Minimum education (essential):

• BCom Marketing Management or related Commerce degree

Minimum education (desirable):

• Postgraduate

Minimum applicable experience (years):

• 2 – 4 years

Required nature of experience:

• Business to Consumer marketing
• Marketing Administration 
• Digital Marketing 
• Marketing Campaigns – particularly in monitoring and optimizing campaigns (email, social media, content marketing, etc.).

Skills and Knowledge (essential):

• Proficient in Microsoft Suite or Google Suite
• Marketing research / competitor analysis
• Customer Relationship Management (CRM) systems 
• Strong analytical skills
• Optimizing lead conversion
• GA4 (Google Analytics 4)
• MailChimp or similar software
• Campaign management
• Customer segmentation

B2C Marketing Coordination 30%

• Assist with overall digital marketing administration and assist the broader marketing team with general administrative tasks.
• Assist the Finance Department with all B2C Marketing payments-related requests, assist with budget recons and get approval from the relevant line manager for marketing expenses 
• Ensure that Marketing folders are kept up to date and that all files are saved in the relevant folders.
• Assist with the management of the digital marketing accounts and tools. 
• Conduct research on and assist with implementation of marketing tasks.
• Collaborate with cross-functional teams and assist with retailer requirements for online marketing initiatives.
• Assist with digital marketing projects by creating and compiling Monday.com boards, scheduling check ins, allocating tasks, and sending updates and reminders to team members.

Customer Journey / CRM Coordination 25%

• Assist with the Development and coordination of an end-to-end, full funnel customer journey strategy for dtc and retail.
• Assist with the development of Email Marketing benchmarks and targets.
• Cross functional team collaboration to ensure implementation and optimisation of the customer journeys including briefing the copy, creative and technical teams.
• Support the management of email drip campaigns in Mailchimp and Marketing Cloud by developing and implementing various journeys as needed.
• Format and build emails according to required standards, ensure high quality of emails and follow the appropriate approval process.
• Assist with the scheduling of promotional and ad hoc tactics across platforms.

Website & SEO 25%

• Support with rolling any web-related updates and optimizations by creating JIRA tasks and assist with overseeing the implementation with cross-functional teams.
• Support the relationship with the CRO agency to approve recommended optimisations, develop strategic tests and implement suggestions.
• Assist with monitoring hotjar and web analytics to identify possible opportunities for optimisations. 
• Assist with conducting keyword research to identify targeted keywords.
• Coordinate the optimisation of published articles so they remain relevant.
• Assist with ensuring that SEO is implemented and that file names and images are correct. 
• Assist with identifying opportunities and do outreach for backlinks.

Data Tracking & Reporting 15%

• Utilize analytics tools to support generating insights and reports on customer behavior and engagement.
• Assist with regular reporting on the performance of email campaigns and customer journeys with insights and key learnings.
• Analyze customer data to identify trends, preferences, and opportunities for improvement.
• Support in regular reporting on web analytics and SEO.
• Collaborate with the relevant teams to provide recommendations on customer journey and conversion rate optimisations.

QMS 5%

• Ensure that QMS guidelines are adhered to. 
• Ensure that all supporting documents are kept to date. 
• Ensure that all processes are kept relevant.