Key responsibilities:

• Develop and implement strategic plans to achieve business unit goals and objectives.
• Lead and mentor a team of media professionals, fostering a collaborative and high-performance culture.
• Manage client relationships, ensuring satisfaction and retention through effective communication and service delivery.
• Oversee the development and execution of media campaigns, ensuring they meet client expectations and deliver measurable results.
• Monitor and analyze the performance of media campaigns, providing insights and recommendations for optimization.
• Collaborate with other departments to ensure integrated and cohesive media strategies.
• Drive new business development efforts, identifying and pursuing opportunities for growth.
• Manage the business unit’s budget, ensuring financial targets are met and resources are allocated efficiently.
• Stay updated on industry trends and innovations, incorporating best practices into the business unit’s operations.
• Report on the business unit’s performance to senior management, providing regular updates and strategic recommendations.