Introduction

• To design and create visually appealing and innovative clothing and accessories that is aligned with our brand identity, market trends and customer preferences.

Job description

• Trend Research and Concept Development (Pre-Season)
• Assist with global trend research using various platforms such as WGSN, catwalks, blogs, look books, online retailers and social media for design inspiration and concept development.
• Conduct store visits to understand trends, product performance, assortment balance and customer experience (online and in-store).
• Collaborate with the team to generate new product ideas based on research.
• Design and Product Development in line with Critical Path
• Ensure designs are in line with business strategy and customer demands
• Provide inspiration highlighting key graphic and print developments for the season to enable range build
• Input into the continuity workshops with buying & technology ensuring high level messages from trend are adopted
• Continuously update items per category in line with shifts in trade
• Develop product technical packs, coordinating with buying and technical product developer post continuity workshop
• Update Technical packs where appropriate, once styling has been established in range build workshops
• Influence the range build by consulting with buying to ensure well-balanced assortment in colour, fabrics and key items that reflect the design brief.
• Attend and influence concept fit with Buying and Technical Product Development when necessary.
• Collaborate and Communication with Stakeholders
• Collaborate with cross-functional teams to align and bring design concepts to life and align them with business strategy.
• Participate in cross-functional meetings to ensure smooth transitions between design, sourcing, and product development.
• Provide creative direction and guidance to team members to bring design concepts to fruition.
• Collaborate with buying teams to ensure well-balanced assortments and incorporate design briefs into product ranges.
• Handover of Technical Packs to Production department to ensure seamless execution thereof. 
• Present design ideas to stakeholders for feedback and approval. 

Minimum requirements

• Relevant design diploma/degree
• A bachelor’s in design or fine arts is preferred
• Min 2-3 years of local or international design experience in fashion design or a related field
• Computer literate and proficient at an advanced level in Adobe suite
• Ability to sketch
• Excellent design and conceptual skills
• Ability to think creatively