Rainmaker:Paid Media Specialist needed at ShopriteX

Job Expired
Save 1 month ago

Job title : Rainmaker:Paid Media Specialist

Job Location : Western Cape, Cape Town

Deadline : May 19, 2024

Quick Recommended Links

Role Purpose

  • The purpose of the Paid Media Specialist is to drive brand awareness, app installs and conversion through innovative digital advertising campaigns.
  • You will be responsible for the entire campaign lifecycle, from strategy and creative development to implementation, optimisation, and reporting on Checkers Sixty60’s campaigns.

Role Description

  • Maximise ad delivery efficiency and effectiveness through the successful execution of Checkers Sixty60’s digital campaign strategy and all related operations.
  • Develop and manage Checkers Sixty60’s end-to end delivery of digital campaigns across platforms, from briefing, planning and execution of campaigns, to invoicing, reporting and post campaign analysis.
  • Manage and ensure data, technology, and strategy work together to maximise ad delivery efficiency and effectiveness.
  • Effectively manage own portfolio of work while collaborating with creative, strategy and technology teams and vendors to implement and create integrated ad campaigns.
  • Build strong relationships with internal and external stakeholders to ensure the delivery of digital campaign plans.
  • Evaluate the effectiveness of campaign strategies, provide recommendations, and adjust optimise performance and goal conversion.
  • Provide analysis and insights for reporting, including post campaign reporting, to stakeholders.
  • Ensure invoices are accurate and campaign budgets are executed within required parameters.
  • Keep the brand up to date with changes and advances in the digital marketing landscape and advise on new channels, innovations and approaches to adopt.
  • Conduct research and utilise insights to optimise and grow future campaigns.
  • Monitor local and international digital media properties to ensure adherence to best practice principles and provide technical/media assistance when needed.

Qualifications and experience

  • Degree or Diploma in Marketing, Advertising, Media or related – (essential).
  • +3 years’ experience in paid media advertising or a digital campaign management role in an ad ops environment – (essential)
  • A proven track record of delivering multiple and large campaigns across digital touchpoints and channels, using analytics to inform and scale successful marketing campaigns – (essential).
  • Skilled and proficient in the use of paid advertising tools (AdWords, Google Ads, DV360, Meta, TikTok, tracking and verification tools) – (essential).
  • Broad knowledge of the media and marketing ecosystem – (essential).
  • Demonstrable knowledge and experience of marketing principles and practices including customer journey management and content development experience – (essential).
  • Strong commercial acumen and understanding of the media landscape within the broader retail industry – (essential).
  • Strong proficiency in MS Office – (essential).
  • Experience using marketing automation tools like Braze, Salesforce, Insider etc – (advantageous)

Key competencies and work ethic

  • Digital account management: strong ability to keep schedules, prioritise tasks / briefs and ensure campaigns / projects are on time and delivered against business objectives.
  • Passion for digital marketing with subject matter expertise in marketing principles and practices.
  • Excellent team-working: contributes towards building a positive team morale.
  • Excellent communication, presentation and story-telling skills: articulates ideas and concepts in a creative and meaningful way.
  • Commercial acumen and business understanding of the broader retail industry.
  • Dynamic personality and the ability to think outside the box.
  • Proactive with initiative to drive new ideas and content.
  • Excellent facilitation skills: organised with strong time, delivery and planning management.
  • Interpersonal skills: builds strong relationships and manages conflict and competing priorities well.
  • Flexible thinker with the ability to make sound independent decisions.
  • Project management skills, with the ability to balance multiple projects and priorities in a large scale, complex environment.
  • Ability to work under pressure: to organise, prioritise, and reorder workload in a rapidly changing and fast-moving environment.
  • Results-oriented and quality focused.
  • Self-starter and generator with the skill and discipline to work independently and across multi-functional teams.

How to Apply for this Offer

Interested and Qualified candidates should Click here to Apply Now

  • This job has expired!

Share this job

Connect with us