Role Purpose

• The purpose of the Paid Media Specialist is to drive brand awareness, app installs and conversion through innovative digital advertising campaigns.
• You will be responsible for the entire campaign lifecycle, from strategy and creative development to implementation, optimisation, and reporting on Checkers Sixty60’s campaigns.

Role Description

• Maximise ad delivery efficiency and effectiveness through the successful execution of Checkers Sixty60’s digital campaign strategy and all related operations.
• Develop and manage Checkers Sixty60’s end-to end delivery of digital campaigns across platforms, from briefing, planning and execution of campaigns, to invoicing, reporting and post campaign analysis.
• Manage and ensure data, technology, and strategy work together to maximise ad delivery efficiency and effectiveness.
• Effectively manage own portfolio of work while collaborating with creative, strategy and technology teams and vendors to implement and create integrated ad campaigns.
• Build strong relationships with internal and external stakeholders to ensure the delivery of digital campaign plans.
• Evaluate the effectiveness of campaign strategies, provide recommendations, and adjust optimise performance and goal conversion.
• Provide analysis and insights for reporting, including post campaign reporting, to stakeholders.
• Ensure invoices are accurate and campaign budgets are executed within required parameters.
• Keep the brand up to date with changes and advances in the digital marketing landscape and advise on new channels, innovations and approaches to adopt.
• Conduct research and utilise insights to optimise and grow future campaigns.
• Monitor local and international digital media properties to ensure adherence to best practice principles and provide technical/media assistance when needed.

Qualifications and experience

• Degree or Diploma in Marketing, Advertising, Media or related – (essential).
• +3 years’ experience in paid media advertising or a digital campaign management role in an ad ops environment – (essential)
• A proven track record of delivering multiple and large campaigns across digital touchpoints and channels, using analytics to inform and scale successful marketing campaigns – (essential).
• Skilled and proficient in the use of paid advertising tools (AdWords, Google Ads, DV360, Meta, TikTok, tracking and verification tools) – (essential).
• Broad knowledge of the media and marketing ecosystem – (essential).
• Demonstrable knowledge and experience of marketing principles and practices including customer journey management and content development experience – (essential).
• Strong commercial acumen and understanding of the media landscape within the broader retail industry – (essential).
• Strong proficiency in MS Office – (essential).
• Experience using marketing automation tools like Braze, Salesforce, Insider etc – (advantageous)

Key competencies and work ethic

• Digital account management: strong ability to keep schedules, prioritise tasks / briefs and ensure campaigns / projects are on time and delivered against business objectives.
• Passion for digital marketing with subject matter expertise in marketing principles and practices.
• Excellent team-working: contributes towards building a positive team morale.
• Excellent communication, presentation and story-telling skills: articulates ideas and concepts in a creative and meaningful way.
• Commercial acumen and business understanding of the broader retail industry.
• Dynamic personality and the ability to think outside the box.
• Proactive with initiative to drive new ideas and content.
• Excellent facilitation skills: organised with strong time, delivery and planning management.
• Interpersonal skills: builds strong relationships and manages conflict and competing priorities well.
• Flexible thinker with the ability to make sound independent decisions.
• Project management skills, with the ability to balance multiple projects and priorities in a large scale, complex environment.
• Ability to work under pressure: to organise, prioritise, and reorder workload in a rapidly changing and fast-moving environment.
• Results-oriented and quality focused.
• Self-starter and generator with the skill and discipline to work independently and across multi-functional teams.