What You’ll Do…

As the Chief Marketing Officer of Cape Town Tourism, you will:

• Shape the Vision – Lead the development and execution of innovative marketing strategies to position Cape Town as a premier sustainable destination.
• Build the Brand – Enhance and oversee iconic brands like LoveCapeTown, TravelWise, and Limitless Cape Town to inspire local and global audiences.
• Embrace Technology – Pioneer digital transformation using AI, VR/AR, and data analytics to revolutionise destination marketing.
• Drive Visitor Growth – Expand Cape Town’s reach through targeted campaigns, fostering loyalty and unforgettable travel experiences.
• Champion Inclusivity – Ensure marketing strategies embrace diversity and universal access, making Cape Town welcoming for all travellers, including persons with disabilities.
• Collaborate Widely – Partner with communities, businesses, and global organisations to create campaigns that reflect Cape Town’s rich heritage and future aspirations.
• Deliver Results – Unlock creative revenue streams, enhance market share, and achieve measurable growth in visitor numbers and engagement.

What We’re Looking For…

We’re seeking a game-changer with:

• Leadership Excellence – A proven ability to inspire high-performing teams and shape iconic brands.
• Digital Innovation – Experience in AI-driven campaigns, data analytics, and emerging technologies.
• Global Perspective – Experience marketing to diverse international audiences.
• Sustainability Commitment – Passion for balancing profit with purpose.
• Inclusivity – An understanding of accessible tourism and strategies that embrace diversity.
• Creativity with Impact – The ability to turn data-driven insights into campaigns that deliver measurable results.

Minimum Requirements:

• 10 years of progressive marketing experience, including 5+ years in senior leadership.
• A background in tourism, destination marketing, or hospitality is highly desirable.
• Expertise in building and monetising marketing strategies through partnerships and sponsorships.
• Strong storytelling and communication abilities.
• Bachelor’s degree in Marketing, Business Administration, or a related field; an advanced degree is a plus.